Advocacy/Non-profits

Posted May 19, 2011

WASHINGTON, D.C.—The League of American Bicyclists estimates that about one million people in cities across the country will commute to work on two wheels today, May 20, designated as National Bike to Work Day.

Posted May 17, 2011

BOULDER, CO (BRAIN)—Product Architects, Inc., maker of the Polar Bottle has begun a new wellness and fitness program for its employees. The initiative includes professional health consultations as well as a fitness component that challenges employees to take part in charity fitness events.

Posted May 13, 2011

MISSOULA, MT (BRAIN)—The American Association of Highway and Transportation Officials’s Special Committee on U.S. Route Numbering has approved six new U.S. Bicycle Routes in the first move of its kind in nearly 30 years.

Posted May 12, 2011

EMERYVILLE, CA (BRAIN)—Clif Bar kicked off its annual 2 Mile Challenge this week, marking the fifth year for the nationwide campaign encouraging people to reduce carbon dioxide emissions by cycling for trips two miles or less.

Posted May 8, 2011

BOULDER, CO (BRAIN)—Bikes Belong is working with market research firm Leisure Trends Group to conduct a survey to get a better sense of Americans’ bicycling habits. The survey is being emailed out in waves to contacts acquired through Bikes Belong’s People for Bikes pledge campaign, a pool of 222,000.

Posted May 5, 2011

KENT, WA (BRAIN)—Raleigh America this week launched mycyclingevent.com to connect America’s 60 million cyclists with popular charity rides in the U.S. like the MS 150 and Tour de Cure rides.

Posted April 29, 2011

FOOTHILL RANCH, CA (BRAIN)—Five-year old Tyler Blick (son of Steve Blick at Oakley) has recently been diagnosed with Leukemia and is beginning three-plus years of Chemotherapy treatment.

Posted April 20, 2011

MONTEREY, CA (BRAIN)—Lezyne met up with Tom Ritchey at the Sea Otter Classic to make a donation of Lezyne cycling accessories to Project Rwanda.

Posted April 10, 2011

NEWBURY PARK, CA (BRAIN)—Giant Bicycle has donated 1,000 units of a special "Emergency Edition" hardtail mountain-bike specifically designed to assist emergency crews involved with the recent Japan earthquake disaster.

Posted April 4, 2011

BOULDER, CO (BRAIN)—The Bikes Belong Foundation has announced a $100,000 grant from REI (Recreational Equipment, Inc.) to expand their Bicycling Design Best Practices Program.

Posted March 30, 2011

IRVINE, CA (BRAIN)—As Northeast Japan recovers from the devastating earthquake and tsunami that struck last month, the industry is doing its part to help in any way it can.

Shimano Inc. has donated 100 million Yen (1.2 million USD) to the Japanese Red Cross Society and winter clothes worth 30 million Yen.

Posted March 28, 2011

SOUTH SAN FRANCISCO, CA (BRAIN)—From March 26 to April 26, the Merry Sales Company will donate an extra 10 percent of its net sales on Japanese manufactured products back to its Japanese partners to distribute to Japanese charities.

Posted March 23, 2011

BOULDER, CO (BRAIN)—IMBA's board of directors has approved two new members: Colorado's Chris Conroy and Illinois' David Zimberoff.

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