Advocacy/Non-profits
KENT, WA (BRAIN)—Raleigh America this week launched mycyclingevent.com to connect America’s 60 million cyclists with popular charity rides in the U.S. like the MS 150 and Tour de Cure rides.

FOOTHILL RANCH, CA (BRAIN)—Five-year old Tyler Blick (son of Steve Blick at Oakley) has recently been diagnosed with Leukemia and is beginning three-plus years of Chemotherapy treatment.
MONTEREY, CA (BRAIN)—Lezyne met up with Tom Ritchey at the Sea Otter Classic to make a donation of Lezyne cycling accessories to Project Rwanda.

NEWBURY PARK, CA (BRAIN)—Giant Bicycle has donated 1,000 units of a special "Emergency Edition" hardtail mountain-bike specifically designed to assist emergency crews involved with the recent Japan earthquake disaster.
BOULDER, CO (BRAIN)—The Bikes Belong Foundation has announced a $100,000 grant from REI (Recreational Equipment, Inc.) to expand their Bicycling Design Best Practices Program.
IRVINE, CA (BRAIN)—As Northeast Japan recovers from the devastating earthquake and tsunami that struck last month, the industry is doing its part to help in any way it can.
Shimano Inc. has donated 100 million Yen (1.2 million USD) to the Japanese Red Cross Society and winter clothes worth 30 million Yen.
SOUTH SAN FRANCISCO, CA (BRAIN)—From March 26 to April 26, the Merry Sales Company will donate an extra 10 percent of its net sales on Japanese manufactured products back to its Japanese partners to distribute to Japanese charities.
BOULDER, CO (BRAIN)—IMBA's board of directors has approved two new members: Colorado's Chris Conroy and Illinois' David Zimberoff.
CHICAGO, IL (BRAIN)—World Bicycle Relief, a Chicago-based not for profit that provides quality bicycles to people living in sub-Saharan Africa, has welcomed Todd Ricketts, Chicago Cubs owner; Mark Ishaug, president of AIDS United; and business owner Elaine Burke to its Board of Directors.
WASHINGTON D.C. (BRAIN)—The Alliance for Biking & Walking has announced its 2011 Advocacy Award winners. Since 2009, the Alliance has solicited public nominations and recognized the individuals, organizations and business leaders who are propelling our People Powered Movement.
WASHINGTON, D.C. (BRAIN)—Incessant rain and wind didn’t put a damper on the enthusiasm of hundreds of delegates as they marched to meetings with their senators and representatives on Capitol Hill yesterday during the National Bike Summit.

WASHINGTON, D.C. (BRAIN)—City and state officials now have a new tool to help guide them in developing new bikeways. Called the Urban Bikeway Design Guide, the manual was unveiled at the National Bike Summit yesterday morning.