Advocacy/Non-profits

Posted November 15, 2007

COSTA MESA, CA (BRAIN)—To support industry efforts for future federal funding of bicycling projects in America, the NBDA has announcesd a scholarship program to fund member dealers to attend the National Bike Summit in Washington, D.C. March 4-6, 2008.

Posted November 1, 2007

BOULDER, CO (BRAIN)—Mountain bikers and land managers from across Israel came together recently for five days of education and partnership building.

Posted October 31, 2007

BOULDER, CO (BRAIN)—Bikes Belong has completed creative development on the first phase of a nationwide ad campaign designed to inspire non-cyclists to ride.

The ad campaign is entitled "Remember Me" and includes three separate ads, targeting different audiences.

Posted October 23, 2007

BLOOMINGTON, MN (BRAIN)—Through its 5000Bikes campaign, Quality Bicycle Products is mobilizing the industry to donate enough revenue to purchase 5,000 bicycles for World Bicycle Relief (WBR).

Posted October 18, 2007

BLOOMINGTON, MN (BRAIN)—Beginning in January, QBP and WTB will donate a portion of profits from sales of WTB Rocket V Team black saddles to the Mountain Bike Hall of Fame.

Posted October 16, 2007

BOULDER, CO (BRAIN)—Bikes Belong has launched a new Web site that provides in-depth and easily accessible information. The Web site caters to a variety of audiences, including Bikes Belong members, journalists, government leaders, grant seekers, bicycle advocates, and the general public.

Posted October 16, 2007

SAN RAFAEL, CA (BRAIN)—Trips for Kids celebrates 20 years of empowering youth with a dinner auction from 6:00 p.m. to 9:30 p.m. on November 3, 2007, at the Mill Valley Community Center in Marin, California.

Posted October 16, 2007

BOULDER, CO (BRAIN)—Thanks to Kona Bicycle Company's generous support, 10 International Mountain Bicycling Association (IMBA) clubs received $1,000 cash grants to help create new freeriding, downhilling and dirt jumping opportunities in 2007.

Posted October 16, 2007

BLOOMINGTON, MN (BRAIN)—Erik’s Bike Shop in Minnesota, Specialized Bicycles and Burley Trailers joined efforts last August to donate bikes and trailers for the Swenson-Lee family who will be appearing on the upcoming Extreme Makeover Home Edition program, being aired on Nov. 25.

Posted October 16, 2007

MADISON, WI (BRAIN)—John Burke introduced an ambitious advocacy program last night during Trek World. Trek’s president asked retailers to participate in its program, dubbed One World, Two Wheels.

Posted October 16, 2007

CHARLOTTE, NC (BRAIN)—The family of a young girl killed in a 2006 North Carolina bicycle crash filed a lawsuit against the charity ride organizers that put on the event.

Posted October 16, 2007

FERNDALE, WA (BRAIN)—The Kona Bicycle Company, Bicycling magazine, and Bristol Meyers-Squibb teamed up for the second annual BikeTown Africa August 1-5, in Katima, Namibia, where delegates from each company distributed 150 specially designed Kona AfricaBike bicycles to assist home healthcare workers in caring for pa

Posted October 16, 2007

JACKSON, WY (BRAIN)—In Hawaiian culture, the concepts of "luau" and "party" are often blended, resulting in graduation luaus, wedding luaus, and birthday luaus, but not bowling luaus. And that could be because nobody had thought of a bowling luau…or not…either way, Kona is thinking of it now.

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