You are here


Published November 21, 2018

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

Irvine, CA and Lexington, South Carolina – November 19, 2018 - Sena Technologies, Inc. is proud to have their state-of-the-art technology represented in North America by HLC. Sena's product line, including the X1 and R1 Bluetooth-integrated cycling helmets, will be easily accessible to IBDs.

HLC has proven industry knowledge, superior customer service, sales support and warehouses spanning the United States and Canada. Sena is confident that HLC will help get their product to consumers through HLC's network of independent bicycle retailers.

IBDs will be able to buy the latest Sena cycling products from their local HLC representative, knowing that Sena will back them with their two year warranty and technical support.

"HLC is the partner we wanted all along knowing they were committed to growing the marketplace with new technology" says Chris Clarke, Sena Director of sales. "Hawley has been around since 1964 and Lambert since 1945, the history and market knowledge the HLC team brings to the table is vast. We are confident that HLC is the best partner to bring our Bluetooth technology to the consumer."

Pat McGinnis, VP of Commercial at HLC says, "I'm really excited to work with Chris and his team in helping to expand the opportunity for customers to experience Sena technology." He added "it greatly enhances the rider experience and more importantly creates a safer ride."


Join the Conversation