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Assos Of Switzerland Appoints Raffaele Nardo As Director Of E-Commerce & Digital

Published September 29, 2020

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Stabio, Switzerland (September 28, 2020) – Assos of Switzerland is pleased to announce that starting from 01 October 2020 Raffaele Nardo is joining its executive team at its headquarters in Ticino Switzerland as Director of E-Commerce and Digital.

Raffaele brings 10 years of international e-Business leadership experience in the fashion and luxury industry with a special focus on global digital and omni-channel strategy. Raffaele joins Assos from Philipp Plein, where he was the Global Head of E-Commerce, and previously led ecommerce at Elisabetta Franchi as well. In his new role, Raffaele will report directly to Assos CEO Derek Bouchard-Hall and work closely with the Assos Board to accelerate the brand's ecommerce and omni-channel capabilities.

"We are very excited about Raffaele joining our team to lead our efforts to further imrove the digital capabilities we need to meet the high expectations of our customers and dealers. Raffaele has a deep understanding of how to create a superlative consumer experience and has had remarkable success doing so with brands which share Assos' exceptional standards and aspirations," said Bouchard-Hall.

"I'm really excited to start this new chapter of my career with such a leading company as Assos. The passion, the care, and the attention to the detail they put into their products is astonishing and inspiring," said Raffaele. "I feel honoured to be able to join this team and contribute to the success of Assos and its partners."

About Assos

More than 44 years, 400 Olympic and World Championship medals, and 25 patents, Assos protocol remains steadfast: Destroy, Reset, Improve. Whether it's developing our own textiles, stress-testing prototypes with WorldTour athletes, or refining a product over the course of several years, the merging of total comfort and technical performance remains the ace – stitched into every item bearing the name Assos.

Assos is equipment, not fashion. Sponsor Yourself.

Raffaele Nardo.

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