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NBDA Congratulates New Board of Directors Officers

Published February 26, 2021

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The National Bike Dealers Association (NBDA) is excited to announce the results of the January 2021 Board of Directors officer elections. The new officers, all current board members, will serve in their leadership roles for three years.

Peter Henry, former First Vice Chair, has been elected Board Chair; Mike Jacoubowsky, former Second Vice Chair, will assume First Vice Chair position; and board member Chad Pickard will replace Jacoubowsky as Second Vice Chair. Amelia Kegel has been re-elected to another three-year term and will now serve as Secretary and Phil Cohen will continue as Treasurer.

"Peter's leadership and voice of wisdom has been vital to the NBDA over the last three years. He will do an excellent job as Chair," says outgoing Board Chair, Kent Cranford, who will assume a regular board position.

Peter Henry became a bicycle retailer in 1975 and has grown his Massachusetts shop, Landry's Bicycles, into seven locations. He'll be leading a board composed of retailers with a range of experience and strengths. Visit the Board of Directors page to read the full member profiles. They will be working alongside new NBDA president, Heather Mason.

"The NBDA Board of Directors and its officers are leading retailers and advocates in their communities," says Mason. "We're harnessing that collective experience and expertise to support our members in every facet of their business."
Incoming Chairperson, Peter Henry, agrees.

"I've seen a lot of ups and downs in this industry, and there's never been a better or more crucial time to be part of the NBDA," says Henry. "We'll be working with Heather to expand our programs, create new ones, and make sure our members have the support they need to thrive in this unexpected bike boom."

For access to exclusive resources and support, join the NBDA or renew your membership online. Visit to take advantage of the many free resources available to all retailers, including the educational podcast, Bicycle Retail Radio.

To read the Board of Directors' profiles, visit

Questions about joining the NBDA? Contact Rachelle Schouten, Development Director, at

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