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E-bike Challenge returns to Minneapolis attracting new cyclists to the market

Published January 21, 2022

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MINNEAPOLIS — Hicle, Inc., organizers of hike and cycle fairs in Europe, returns to the U.S. with the E-bike Challenge in the Minneapolis Convention Center. At the same time, women’s sports begins its 50th-anniversary celebration here. The Challenge, first held in 2019, had more than 4,200 test rides completed, with 60% of those participating, many new or recently reacquainted to cycling, making buying decisions. Now with the return of the event on April 2 & 3, visitors with a desire to incorporate micro-mobility into their daily lives will find many new brands and updated models on the large test track. Ideal e-transportation modes for commuting and recreation, including e-cargo bikes, e-family bikes, e-trikes.

At this year’s Challenge, with e-transportation technologies speeding forward, more e- assist bikes and trikes will be available to test ride. Those attending will discover the advantages of the e-bike for hauling cargo, health, and ecological purposes. Equipment is perfect for running errands, commuting to work, or visiting a local retail shop without a sweat. Then, enjoy a fun cardio workout on their return.

Some of the brands alongside the massive test track at the Challenge includes Giant, Riese & Müller, Pedego, Serial 1 powered by Harley Davidson, IZIP, Diamondback, Haibike and SYKL Power Bikes, to name a few. The event will also feature several breakout sessions, a kids' bike test track, an e-bike theater space, fun family activities, and more.

To add further branding and sales exposure for exhibitors at the E-Bike Challenge, Hicle has partnered with With more than a half-million views last year on their website and publications. In 2022, exhibitors at the E-bike Challenge will also enjoy cost-effective measures to get their content out there digitally before, during, and post-Event.

They are making it cost-effective to collect real-time event content and reviews to share in their post-event digital publications.

The E-bike Challenge starts the same weekend as the international “30-day of Biking” in Minneapolis in 2010. And this year will coincide with the National Collegiate Athletic Association (NCAA) Women Final Four, in downtown Minneapolis, along with the Title IX 50th anniversary celebration.

Hicle has more than 20 years of experience promoting hiking and cycling and organizing events in that areaAt a recent E-bike Challenge in the Netherlands, the show covered more than one million square feet and attracted over 40,000 guests. For more information about the Challenge in Minneapolis, including vendor information, visit

For more information about the Hicle, visit

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