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Lucidity Business Development Launches New B2B Website To Better Serve IBD Partners

Published June 6, 2022

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Carlsbad, CA- Lucidity Business Development, home to multiple brands (Selle Italia, Northwave, Ridley, Classified, idmatch, and e11even), has completed development of their new B2B website. “This is a project that we’ve spent a lot of time developing, and we’re proud to have it ready to help our IBD partners do business with us more efficiently and any time it’s convenient for them,” stated Lucidity owner Richard Wittenberg. 

“We’ve really beefed up our ability to help our brands and our retailers. We’ve recently added industry stalwarts Richard Storino as Director of Sales, and Eric Bowen as Inside Sales Lead, to further increase our commitment to supporting retailers,” added Wittenberg. The new B2B site works for both Lucidity’s cycling and snow brand partners, providing inventory information, as well as the ability to book orders. 

To further incentivize retailers to log on and create their B2B accounts, Lucidity is giving new dealers a 20% discount on their first order placed through the new site. 

Dealers can reach out to Richard Storino at or Eric Bowen at Both can be reached at 888.90.Lucid (58243), Prompt 1 for more details or assistance. 

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