You are here

HLC to Increase Dealer Support With Newly Expanded Sales Team

Published December 15, 2022

BRAIN does not edit, endorse, or fact check these press releases. They are posted as a service to our readers and supporters. Contact us to submit a press release or if you find a posting objectionable.

LEXINGTON, SC — HLC has added seven new sales professionals to its growing team of Outside Market Development Reps, increasing support for their best-in-class brands, IBDs, and the cycling community. 

  For 2023, HLC’s sales team will cover 16 regional territories with 22 dedicated and experienced sales team members. The enhanced sales team will help support a growing IBD base for HLC. As a forward-thinking retail partner, HLC looks to pair the expanded sales infrastructure with new technology that will help IBDs improve their business. 

  “Bike retail is tough right now, and we know that the IBD will need the highest level of support from their vendor partners, as we go forward. With a more robust sales team and powerful business tools, HLC is poised to deliver solutions that will help IBDs be more profitable and efficient during an uncertain time for the industry”, said Sophie Eaton, who joined HLC in February as U.S. Sales Director. 

 This most recent investment marks a more than 70% increase in the number of sales professionals since the start of the pandemic.   

 HLC’s sales team additions so far in 2022: 

Ben Green — Great Lakes (MI, OH, KY, W.VA) 

CJ Bradbury — New England (MA, ME, NH, RI, CT, VT, & Upstate NY)

Alex Clark — Colorado & New Mexico 

Robert Mann — Northern CA & Northern NV

Mike Jackimczuk — Florida & The Caribbean Islands 

Bill Nicholson — South Central (OK, AR, MO, KS & North Texas) 

Paul Middleton — Midwest (IL, WI, NE, MN, IA, S & N Dakota) 

 HLC is also the U.S. sales agent for Marin Bikes. The majority of HLC’s Outside Market Development team represents and manages the Marin Bike accounts within their regions.

Join the Conversation