Mexico is no longer just a destination — it is becoming a movement. From a thriving cycling industry and a passionate sporting culture to transformative urban mobility and world-class events, something extraordinary is happening on Mexican soil.
As the global cycling community continues to grow and diversify, Mexico is emerging as a significant player in both industry development and event organization. Often recognized for its rich culture, breathtaking landscapes, and vibrant cities, Mexico is now earning a well- deserved spot on the international cycling map — not only as a destination for top-tier cycling events but also as a manufacturing hub and strategic market.
A Solid Industrial Base
Mexico’s cycling industry is anchored by a strong manufacturing sector, with homegrown brands such as Mercurio, Benotto, and Veloci leading the charge. These companies have established themselves as key players in producing bicycles for domestic consumption and export. Their operations represent the technological capacity, design innovation, and workforce skill that Mexico offers to the global market. Along other OEM´s, they conformed ANAFABI, the National Association of Bicycle Manufacturers (Asociación Nacional de Fabricantes de Bicicletas, A.C.), which is a key organization in Mexico that represents approximately 75% of the country's bicycle producers.
In addition to its domestic brands, Mexico hosts the presence of the world’s leading bicycle manufacturers. Giant, BH Bikes, Specialized, and Trek — three of the most recognized names in global cycling — all have established robust operations and sales networks within the country. Their presence not only serves local cyclists but also contributes to a culture of high performance and innovation.
Moreover, the two most important component brands globally, Shimano and SRAM, maintain strong representation and distribution channels in Mexico. This means that cyclists across the country have access to the highest-quality components and services, further fueling the growth of a sophisticated and passionate cycling community.
A Market in Motion
Mexico’s population of over 129 million and growing interest in health, fitness, and sustainable transportation have contributed to a vibrant and expanding cycling market. Urban centers like Mexico City, Guadalajara, Monterrey, and Puebla have seen growing investment in cycling infrastructure and mobility programs, promoting bike usage not only for sport but also as an everyday means of transportation. In recent years, bike-sharing systems have become increasingly popular in Mexico’s main cities, offering a sustainable and affordable transportation option.
Retailers, distributors, and independent shops are responding to the demand with more diverse product offerings, service options, and community engagement. E-commerce has also grown rapidly, making high-end products more accessible than ever before.
Rising number of women cyclists
There has been a significant increase in the number of women using bicycles in Mexico. This trend is driven by: Safer cycling infrastructure (protected bike lanes). Campaigns for female empowerment and urban mobility. Easier access to public bike systems. Cultural shifts toward healthier, eco-friendly lifestyles.
This marks a positive step for gender equality and sustainable urban transport, as more women incorporate cycling into their daily routines.
World-Class Events on Mexican Soil
Mexico’s rise in the cycling world is not limited to manufacturing and sales. The country is also a prominent host of international cycling events that attract elite and amateur cyclists from around the world.
Among the most notable are: • Gran Fondo New York (GFNY Mexico) – A globally recognized race series with several editions across the country, drawing thousands of riders annually. • L’Étape Mexico by Tour de France – Giving cyclists the experience of racing like professionals on closed roads with Tour de France-level organization. • Belgian Waffle Ride Mexico – The only international edition of this grueling mixed- surface race, putting Mexico on the map for gravel and endurance events. 2• Bici Expo – Mexico´s most important Cycling Trade Show. • Shimano Fest Mexico – A growing platform that combines racing, exhibitions, workshops, and community activities for cycling and non-cycling enthusiasts of all levels.
These events not only showcase the country’s topography — from high-altitude climbs to scenic coastlines — but also its organizational capability and enthusiasm for sport.
Professional Cycling Teams in Mexico: A Rising Force in Latin American Cycling
Mexico’s professional cycling scene has evolved significantly in recent years, with several domestic teams gaining international recognition and nurturing talent that competes at the highest levels of the sport. Below are some of the most prominent teams currently shaping the landscape of Mexican cycling:
AR Monex Pro Cycling Team
One of the most influential development teams in recent years, AR Monex has been instrumental in identifying and preparing young Mexican talent for the international stage. The team became globally recognized after Isaac del Toro — one of its standout riders — emerged as a world-class cyclist, later joining the UCI WorldTour ranks. AR Monex has competed in elite races across Europe and Latin America, blending international exposure with grassroots development. Currently AR Monex manages booth, women´s and men´s cycling teams based in Europe.
PatoBike
PatoBike, known for their performances in women’s cycling, they also support mixed-category events and are champions of diversity and inclusion in the sport.
Canel’s
Canel’s is one of Mexico’s longest standing and most active continental teams. Known for its discipline and consistency, Canel’s has served as a key platform for both experienced riders and emerging talent.
Petrolike
Petrolike, a relatively new but rapidly growing professional team, has become a staple in the Mexican cycling scene. With strong management and growing sponsorship support, Petrolike represents a modern and ambitious approach to Mexican pro cycling.
Olinka Cycling Team
Named after a historic concept of utopia and creativity in Mexican culture, the Olinka Cycling Team has embraced a mission rooted in both performance and purpose. Competing primarily in national and regional events, the team has developed a reputation for discipline, talent scouting, and community engagement.
The Isaac del Toro Factor
At the heart of this momentum is Isaac del Toro, a visionary leader and catalyst within the Mexican cycling ecosystem. His work has helped unite different sectors of the industry — from local manufacturers and international brands to event organizers and government entities. Isaac is playing a crucial role in elevating Mexico’s presence on the world cycling stage, working to ensure that the country is not just a market, but a driving force for innovation, inclusion, and international competition.
Conclusion
Mexico is no longer a hidden gem in the cycling world — it is a dynamic and strategic player. With a powerful combination of domestic manufacturing, international brand presence, growing market demand, and world-class events, the country is poised for even greater impact in the years ahead.
We invite the global cycling community — manufacturers, investors, athletes, event organizers, and cycling enthusiasts — to look closely at Mexico. Whether you’re seeking new business opportunities, unforgettable riding experiences, or a deeper connection to the future of cycling, Mexico is ready. The wheels are in motion — and the ride ahead is full of promise.
Click here to see a directory of the key cycling stakeholders in Mexico.
