Announcements

LONDON, UK (April, 2019)– IRONMAN©, a Wanda Sports Holdings company, today announced a two year partnership with 120-year-old Italian bike saddles brand, Selle Italia, which is set to provide athletes with access to industry-leading expertise at IRONMAN® and IRONMAN® 70.3® events.  

(Salt Lake City, UT – April 25, 2019) – Trust Performance, industry innovators in suspension design, announced today the formation of partnerships with six independent, outside sales rep groups.

Two-day workshop will take place June 10-12, 2019 

Laguna Beach, CA  -- Sparc Retail (www.sparcretail.com), amplifiers of brand and product education throughout the retail channel, is debuting a new retailer-based employee training platform with leading independent bicycle dealer ERIK'S Bike, Board and Ski (

Agreement expands testing services to textiles, footwear, food contact items, and more

Organization hires three Directors and promotes long-time employees; promotes Kent McNeill to CEO and Tiffanie Beal to Finance Director

Denver, CO (April 16, 2019) – Boa Technology - makers of the award-winning Boa Fit System - announces the launch of its first consumer campaign, DIALED IN, and it’s new global digital web-based platform, 

Colorado Springs, CO – The Tour of Colorado announces their event series of Pro/Am road and gravel cycling events & tours for 2019.

Grant supports programs designed to expose youth to the outdoors

April 16, 2019 - Santa Fe, NM - Leading US technical products distributor Bicycle Technologies International (BTI) is now distributing components from Pioneer Electronics (USA) Inc.’s Cycle Sports Division.

KNOXVILLE, TENN. (for immediate release) -- Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, this week announced nominees for their 2019 retailer and vendor awards.

LYONS, Colo. (BRAIN) — REEB Cycles, an offshoot of Oskar Blues Brewery, has moved its frame production from Longmont, Colorado, to neighboring Lyons. The brand (whose name is "beer" spelled backward) is now based in a 100-year-old barn at Oskar Blues Grill & Brew on Main Street.

Thousand Oaks, CA (April 15, 2019) – HPS a global consulting firm specializing in everything human powered has reached an agreement to represent Carbon Energized® in North America. Carbon Energized is a premium Italian clothing line designed and manufactured in Italy and run by the Pandin family.

QBP Provides More In-Store and Online Solutions for Retailers and Consumers

Quality Bicycle Products announced today expanded Retail Fulfillment Services for specialty bicycle retailers to use online channels to sell a wider range of products to customers, with the delivery location of their choice.

PodiumRunner Is America's Most Trusted Resource for Performance-Minded Runners

DAVIS, Calif. (April 1, 2019) – The U.S. Bicycling Hall of Fame is accepting nominations for the 2018 class of inductees through April 30.

Encinitas, CA, April 1, 2019: Nixon, a global leader in premium accessories, is proud to announce the addition of Tom Kattus to its team as adidas Watches Global Brand Sales Director.

 April 8th, 2019 Press Release Monterey, CA – USA Cycling has long partnered with Sea Otter Classic to sanction the many professional and amateur races held at the country’s hottest bicycle festival.

 Marina, CA, April 4, 2019 –Light & Motion, the premier US manufacturer of performance self-contained lighting, has added two new team members to its leadership team, heading up the management of its worldwide Sales and Marketing efforts. 
 

Western Spirit Cycling Continues to Evolve the Hands-On Consumer Bike Experience

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