BRAIN Staff

All articles by BRAIN Staff

Industry veterans Hensley and Caivano launch event support services agency

January 10, 2018

DENVER (BRAIN) — Shane Hensley and Marty Caivano have launched Smart Cycling Service, a services contracting group specializing in demo and expo event representation, neutral support, and evaluation and training services for retailers.

Posted in Industry News

Seattle Cycles launches electric folding bike at CES

January 9, 2018

LAS VEGAS, Nev. (BRAIN) — Seattle Cycles has launched its new MetroBike electric folding bike model at the Consumer Electronics Show 2018.

Posted in Product/Tech

Buff founder Joan Rojas dies at 71

January 9, 2018

SANTA ROSA, Calif. (BRAIN) — Joan Rojas, the founder of the Buff headwear brand, died Sunday at 71.

Posted in Industry News

Ford, Trek and Tome show bicycle-to-vehicle communication system at CES

January 9, 2018
Ford is launching a cellular-vehicle-to-everything — C-V2X — system that includes bikes.
Ford's display at CES 2018. Photo courtesy of Ford.

LAS VEGAS, Nev. (BRAIN) — Trek Bicycle and Tome Software are showing a new artificial intelligence-driven bicycle-to-vehicle communication system at the Consumer Electronics Show here this week. 

Posted in Product/Tech

New company plans cycling media event in Italy in February

January 9, 2018

MASSA MARITTIMA, Italy (BRAIN) — A new company, Bike Connection Agency, will hold a cycling media event next month in Italy.

Posted in International

Williams launches 45/60 and 60/90 wheelset pairings

January 9, 2018

LODI, Calif. (BRAIN) — Williams Cycling is now offering its System wheelsets in 45/60 and 60/90 pairings, with a shallower wheel profile in the front combined with a deeper section in the rear to balance weight, aerodynamics and handling.

Posted in New Products

Interbike to feature OEM business in a new hall and directory

January 8, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says it wants to "lead early OEM conversations" with a new hall dedicated to original equipment manufacturers at its September show in Reno, Nevada. The show also will produce a dedicated OEM directory for the show. The OEM area will be called "Source."

Posted in Industry News

Court agrees to move Fox v. SRAM patent case from California to Colorado

January 8, 2018

SAN FRANCISCO (BRAIN) — A U.S. District Court judge in California on Monday ordered that Fox Factory's patent infringement case, filed here in February 2016, be dismissed and moved to a Colorado court.

Posted in Industry News

Renthal Ultra Tacky grip produces sticky coating

January 8, 2018

BREDBURY, England (BRAIN) — Renthal has launched an Ultra Tacky version for its Push-On grip in response to demand from the company's World Cup DH and Enduro World Series riders.

Posted in New Products

Aaron Walker leaves Mavic North America

January 5, 2018

OGDEN, Utah (BRAIN) — Aaron Walker has left Mavic North America, where he was commercial manager, to pursue new opportunities, the company announced Friday. Walker had been with the company 16 years.

Posted in Industry News

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