BRAIN Staff

All articles by BRAIN Staff

December 11, 2017

CHICAGO (BRAIN) — SRAM has added Darnell "Dr. Dunk" Hillman to its ambassador program. The former NBA and ABA player is the first member of the brand's new program that is intended to get retired pro athletes to take up bike riding.

Posted in Industry News
December 11, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, a U.S. manufacturer of three-wheeled recumbents, is working with Adventure Cycling to offer a free year's membership to the organization with the purchase of some models. The company also is offering a $200 discount on TerraTrike accessories with a new trike purchase.

Posted in Industry News
December 11, 2017

BLOOMINGTON, Minn. (BRAIN) —  The National Bicycle Dealers Association is partnering with Quality Bicycle Products to support and facilitate its Profitability Project (P2).

Posted in Retail News
December 11, 2017

STURGIS, Mich. (BRAIN) — Retailers Carol Ann and Phil Pattengale will retire in early 2018 after running their store, The Kickstand, for 37 years. Located in this small town about one hour from Kalamazoo, The Kickstand is a full-service shop that carries Trek, Schwinn and Haro.

Posted in Retail News
December 11, 2017

NEVERS, France (BRAIN) — Look Cycle has adopted a minimum advertised price policy for the U.S. and Canada, which goes into effect immediately. The company will sell only to authorized wholesalers, retailers, internet retailers and distributors.

Posted in Industry News
December 8, 2017

TORONTO (BRAIN) — E-bike brand Elby says its growth has surpassed its own expectations in 2017, as it signed its 50th North American retailer three months ahead of schedule. 

Posted in Industry News
December 8, 2017

BOULDER, Colo. (BRAIN) — The PeopleForBikes Coalition board of directors held its biannual meeting Tuesday. Among other business, the board approved the organization's 2018 budget and approved eight new recipients of PeopleForBikes' Community Grants program. The list of recipients is below. 

Posted in Industry News
December 8, 2017

REYNOLDSBURG, Ohio (BRAIN) — Kenda Tire continues to restructure its North American bicycle sales team with the promotion of Matt Boissy to the position of North American sales manager. Boissy steps in to service Kenda’s OEM customers after having spent several years in aftermarket sales.

Posted in Industry News
December 8, 2017

CARLSBAD, Calif. (BRAIN) — As part of its plan to re-enter the U.S. market, Japanese tire maker IRC Tire named LiFT creative studios as its creative and interactive agency of record.

Posted in Industry News

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