BRAIN Staff
All articles by BRAIN Staff
October 11, 2017
BOULDER, Colo. (BRAIN) — Sweet Protection's Delirious Jacket is made with Gore-Tex Active material, the most breathable fabric in the Gore-Tex product line.
Posted in New Products
October 11, 2017
Pop-up event series brings together brands, consumers, and media.
KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.
Posted in Industry News
October 10, 2017
NEW YORK (BRAIN) — Brian Berthold, owner of the mountain bike brand Tantrum Cycles, will appear on a new CNBC show Tuesday evening, trying to persuade some "Adventure Capitalists" to invest in a new Missing Link suspension design.
Posted in Industry News
October 10, 2017
ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.
Posted in Industry News
October 10, 2017
POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.
Posted in Industry News
October 9, 2017
ROSEVILLE, Minn. (BRAIN) — Hed Cycling's new Vanquish 6 wheel feature an all-new tubeless-ready carbon rim.
Posted in New Products
October 9, 2017
LAS VEGAS (BRAIN) — Giant Las Vegas held its grand opening last weekend at its store just off Highway 160, which serves as the southern entrance to Red Rock Canyon and Cottonwood Canyon, two of the most popular riding areas in the Las Vegas region.
Posted in Retail News
October 9, 2017
PLAINFIELD, Ind. (BRAIN) — Endura's MT500 Plus Overshoe was designed for cold, wet and muddy conditions.
The overshoe has an open sole made from hardwearing rubber for flat or clipless pedals. The upper is made from nylon-faced neoprene rubber, with highly durable overlays.
Posted in New Products
October 9, 2017
NELSON, British Columbia (BRAIN0 — NRG Enterprises will take over Canadian distribution of Benno Bikes, effective immediately.
NRG's network of sales reps will start selling Benno with Canadian price lists, booking programs, and demo bikes.
Posted in Industry News
October 9, 2017
WATERLOO, Wis. (BRAIN) — Trek Bicycle has renewed its broadcast agreement to stream the DVV Verzekeringen Trofee and Soudal Classics cyclocross series, Europe's premier cyclocross series, live on the brand's website, trekbikes.com.
Posted in Industry News
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