BRAIN Staff
All articles by BRAIN Staff
October 12, 2017
FOOTHILL RANCH, Calif. (BRAIN) — Oakley, which unveiled its first cycling helmets this summer, announced this week that it has reached an agreement to become the "Official Helmet and Smart Eyewear" sponsor of the 2017 Ironman World Championships, which takes place this weekend in Hawaii.
Posted in Industry News
October 12, 2017
BOULDER, Colo. (BRAIN) — Camber Outdoors has announced six Camber Exchange events this fall. Three of these events will be the first-ever Camber Exchanges in their regions.
Posted in Industry News
October 11, 2017
TOPEKA, Kan. (BRAIN) — AAA Kansas, working with the Kansas Department of Wildlife, Parks & Tourism, as introduced a program to help prevent cyclists from getting stranded with a mechanical problem.
Posted in Industry News
October 11, 2017
LAFAYETTE, Colo. (BRAIN) — The National Bicycle Dealers Association announced Wednesday that Brandee Lepak, co-owner of Arizona's Global Bikes, has been elected as board chair by the NBDA Board of Directors during their annual meeting held at Interbike.
Posted in Retail News
October 11, 2017
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Garneau has reached a new 3-year partnership agreement with the Little Bellas organization, a mountain bike organization whose goal is to help young women realize their potential through cycling.
Posted in Industry News
October 11, 2017
BOULDER, Colo. (BRAIN) — Sweet Protection's Delirious Jacket is made with Gore-Tex Active material, the most breathable fabric in the Gore-Tex product line.
Posted in New Products
October 11, 2017
Pop-up event series brings together brands, consumers, and media.
KETCHUM, Idaho (BRAIN) — CrankTank, an industry consulting group, has launched a new series of events for brands to engage with influencers, media and consumers. The series, called CrankTank Impact, is kicking off this week in Kona, Hawaii, where the Ironman World Championships is being held this weekend.
Posted in Industry News
October 10, 2017
NEW YORK (BRAIN) — Brian Berthold, owner of the mountain bike brand Tantrum Cycles, will appear on a new CNBC show Tuesday evening, trying to persuade some "Adventure Capitalists" to invest in a new Missing Link suspension design.
Posted in Industry News
October 10, 2017
ALISO VIEJO, Calif. (BRAIN) — WCUP, a Belgium-based sports nutrition brand, is upping its commitment to the North American market with the hiring of a U.S. brand manager, Sean Kneale, and the appointment of a U.S. marketing communications firm, Tim Jackson's PowWord Communications.
Posted in Industry News
October 10, 2017
POOLE, United Kingdom (BRAIN) — UK-based Muc-Off has announced a minimum online advertised price policy for the U.S.
Posted in Industry News
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