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BicycleBlueBook hires Jeff LaSelle as Southwest rep

Published November 28, 2017

SAN JOSE, Calif. (BRAIN) — BicycleBlueBook has hired longtime Trek sales rep Jeff LaSelle, who will represent the company in seven Southwestern states.

LaSelle had been with Trek for 24 years, more recently managing the North Texas and Louisiana territories for the company.

For BicycleBlueBook, he will be covering Texas, Utah, Colorado, New Mexico, Kansas, Nebraska and Oklahoma. 

"Jeff fits the profile of our ideas business development partner," said Steve Parke, national business development manager for "He has that winning combination of long-standing retailer relationships and more importantly, their trust. His addition has jump started our efforts in the Texas area in the first week on board," said Parke.

LaSelle said, "After such a long run with a prominent company like Trek, I wanted to choose my next endeavor carefully and really maximize all the learning I gained over the years of building the territory. When this opportunity came along, I didn't hesitate a second to make contact and find a way to join them." 

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