BRAIN Staff

All articles by BRAIN Staff

April 22, 2021
Empty energy gel wrappers? Worn-out sneakers or wool socks? How about an old bike helmet? There are more options to keep them out of landfills.
Bern is encouraging helmet recycling.

BERKELEY, Calif. (BRAIN) — On this Earth Day, April 22, bike industry brands (include BRAIN's parent company, Outside) are promoting more options to keep their products and packaging out of landfills at the end of their useful lives. Here's a rundown of some of the programs.

Posted in Industry News
April 9, 2021

Statements on recent state legislation from Arkansas-based companies Rapha and Allied and other groups.

Posted in Industry News
April 8, 2021

SAINT-AUGUSTIN-DE-DESMAURES, Québec (BRAIN) — Just a few months after emerging from Canada's equivalent to Chapter 11 bankruptcy, Louis Garneau Sports' president said his goal is to take the company public in two years. He's planning on e-bike sales providing a boost toward that goal.

Posted in Industry News
April 7, 2021
UPDATED: CEO of Arkansas-based Allied Cycle says he's disappointed in recent legislation.

BENTONVILLE, Ark. (BRAIN) — Tom Walton, an heir to the Walmart fortune, part-owner of several bike industry companies and a promoter of cycling in Arkansas, said Tuesday he supports Arkansas Gov.

Posted in Industry News
April 6, 2021
Coefficient's retail display comes with 25 feature cards for each model.

SEASIDE, Calif. (BRAIN) — Coefficient Cycling is taking a fresh approach to handlebar packaging and display materials. The company said its goal was to provide purchasers of its carbon bars — which sell for $350 and $399, depending on model — with an upscale unboxing experience.

Posted in Product/Tech
March 19, 2021
SRAM claims that PCW is infringing on its patent for a rim shape inspired by a humpback whale flipper.
A photo of a Princeton Carbon Wheelworks wheel from the SRAM complaint.

CHICAGO (BRAIN) — SRAM Inc. is suing Princeton Carbon Works, Inc. for patent infringement. SRAM says that the wavy rim shape on Princeton's carbon road wheels infringes on its patent for a rim shape inspired in part by a humpback whale flipper.

Posted in Industry News
March 17, 2021
UPDATED
Eminent launched the Onset MT model last April.

SAN MARCOS, Calif. (BRAIN) — Mountain bike brand Eminent Cycles, LLC has filed for Chapter 11 bankruptcy protection.

Posted in Industry News
February 9, 2021
Company forecasts 21% increase in 2021 as it celebrates its centennial.
Shimano celebrates its 100th anniversary this year.

TOKYO (BRAIN) — After a rocky start, Shimano managed a 2.7% increase in revenues last year in its bike division, and an 18% increase in operating income in its bike business.

Posted in International
February 8, 2021

The international digital marketplace for cycling products has completed its initial public offering and will now be listed on the Australian Securities Exchange. The company raised AU$20 million ($15.3 million) in the IPO.

Posted in International
February 7, 2021
Photo by London Fire Brigade.

LONDON (BRAIN) — A fire at Specialized Bicycles' headquarters had a "devastating effect," the company says.

Posted in International

Pages