BRAIN Staff

All articles by BRAIN Staff

June 15, 2018

CHICAGO (BRAIN) — SRAM's new NX Eagle offers a 1x12 speed offroad drivetrain for about $375 for the group. The group shares many features with SRAM's XX1, X01 and GX drivetrains. Notably, its 11-50 tooth cassette works with Shimano-type cassette bodies.

Posted in New Products
June 15, 2018
Kingsley and Anne Stoken, and daughter Willa.

FOUNTAIN VALLEY, Calif., (BRAIN) — The newest Pedego Electric Bikes store will open in Boulder, Colorado, with a grand opening celebration planned for June 22. The new store is Pedego's 133rd location worldwide.

Posted in Retail News
June 14, 2018

CARSON CITY, Nev. (BRAIN) — Las Vegas bike retailer Jared Fisher finished a distant third in the GOP primary for the Nevada governorship this week.

Posted in Retail News
Las Vegas Cyclery owner Jared Fisher lost to Trump-endorsed Adam Laxalt.
June 14, 2018

NEVADA CITY, Calif. (BRAIN) — Chris Kelly, who founded Kelly Bike Company in the San Francisco Bay Area in the 1980s, is putting the company and its brand up for sale. He said he's hoping an investor will take the brand and run with it, whether he remains involved or not.

Posted in Industry News
June 14, 2018

DALLAS (BRAIN) — Playtri Franchising LLC, a Dallas-based retailer and franchiser, has acquired Endurance House International LLC, a Madison, Wisconsin-based franchiser. 

Posted in Retail News
June 14, 2018

TRYSIL, Norway (BRAIN) — Swix Sport Group has changed its name to BRAV. Ferd, which bought Swix in 1978, remains the group's parent. The new name will not be consumer-facing, but will serve internally to unite the company's several brands, officials said.

Posted in International
June 13, 2018

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel will be distributed in Australia by Vivelo ltd., a distributor based in Queensland.

The clothing brand said Vivelo will carry a large seasonally relevant assortment of Club Ride products beginning next month.

Posted in International
June 13, 2018

LAKE FOREST, Calif. (BRAIN) — RedMonkey Sports has acquired Zevlin, a bar tape company, adding road and gravel bar tape to its product offerings.

Zevlin, is a Dallas-based company owned and operated by brothers Drew and Brad Hagestad, launched at Interbike in 2012.

Posted in Industry News
June 13, 2018

SACRAMENTO, Calif. (BRAIN) —Registration is now open for exhibitors/builders for next year's North American Handmade Bicycle Show, which will held at the Sacramento Convention Center from March 15-17, 2019.

Posted in Industry News
June 13, 2018

OBERWANGEN, Switzerland (BRAIN) — Stromer said its new top model, the ST5, offers new integrated features, class-leading power and exceptional battery life.

Posted in New Products

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