BRAIN Staff
All articles by BRAIN Staff
MUNICH, Germany (BRAIN) — The German protective gear brand EVOC has adopted a minimum advertised price policy for the U.S. and Canada. The company said it will sell only to authorized wholesalers, retailers, internet retailers and distributors. The policy goes into effect immediately.
PHILADELPHIA (BRAIN) — For the first time, this year's Philly Bike Expo will include pre-show industry-only access, along with free admission for bike shop owners and related vendors, suppliers and sales reps. Qualified registrants gain early entry to the expo on Nov. 4 and 5 and receive invitations to exclusive nighttime social events.
BOULDER, Colo. (BRAIN) — RockyMounts has hired Karla Knight for the position of creative marketing director. Knight will report to Rod Judd, the company's sales director.
KETCHUM, Idaho (BRAIN) — Industry veteran Scott Montgomery has formed a consulting company working within the bike and outdoor industries.
CHICAGO (BRAIN) — SRAM's Truvativ component brand is offering a new line of mountain bike handlebars with graphics designed by Troy Lee Designs. The bars are packaged with a set of matching stickers designed for RockShox forks with 35mm upper tubes.
BOSTON (BRAIN) — Vittoria has launched the Commuter Guarantee, which provides free inner tubes to any customer who flats a Vittoria Randonneur, Revolution, Adventure, or Trail commuter series tire.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has opened registration for all attendees, including retailers, distributors and media.
MONTREAL (BRAIN) — Dorel Inc.’s bike division on Friday reported a drop in first-quarter revenue but said operating profit almost doubled to $10.1 million as margins improved and the division’s restructuring, including a 4 percent workforce reduction, reaped benefits.
FLETCHER, N.C. (BRAIN) — Cane Creek Cycling Components will sell five specially painted HELM suspension forks that were made for demo use at last month's Sea Otter Classic. The company is selling the forks for $900 each and donating $500 from each sale to the International Mountain Bicycling Association.
PORTLAND, Ore. (BRAIN) — The National Bicycle Dealers Association is sponsoring the Filmed by Bike festival, which begins Friday in Portland and includes a national road tour following the three-day event.