BRAIN Staff
All articles by BRAIN Staff
March 28, 2017
CHICAGO (BRAIN) — SRAM has promoted Riki Bloomquist to the newly established technical training manager position. Bloomquist began with SRAM in 2010 as a dealer service representative and most recently served as a training specialist.
Posted in Industry News
March 28, 2017
MELBOURNE, Australia (BRAIN) — Dutch Cargo Bike, an Australian distributor of cargo and urban bikes — has taken over all responsibility for distributing Tern bicycle in Australia, effective this month.
Posted in International
March 28, 2017
WASHINGTON (BRAIN) — A handful of retailers joined NBDA and PeopleForBikes executives to visit a dozen congressional office here last week. The group talked to policy makers about the impact of the bike industry and about the NBDA's priorities.
Posted in Retail News
March 28, 2017
Adidas also announces new lifestyle/technical sunglass, the Horizor.
SAN FRANCISCO (BRAIN) — Echos Communications has announced that it will serve as the North American public relations agency of record for Adidas Sport Eyewear.
Posted in Industry News
March 27, 2017
SEATTLE, Wash. (BRAIN) — RacerMate Inc., which announced this month that it would stop making its CompuTrainer stationary trainers, is establishing a membership program to ensure that current trainer owners will be able to get replacement parts "virtually indefinitely."
Posted in Industry News
March 27, 2017
WATERLOO, Wis. (BRAIN) — Trek Bicycle has unveiled a custom paint scheme that highlights the personality and talents of Trek-Segafredo star, John Degenkolb.
Posted in New Products
March 27, 2017
WATKINSVILLE, Ga. (BRAIN) — Tifosi Optics has a new website, at tifosioptics.com, that the company said features a new user-friendly interface that retailers and consumers will appreciate. The company also has released a new spring model, the Synapse.
Posted in New Products
March 27, 2017
SENNFELD, Germany (BRAIN) — Susanne Puello, a long-time managing director of the Winora Group, is leaving the company, citing "Irreconcilable differences regarding the new reorganization activities ('refined strategy') of the Dutch Accell Group." Accell Group is the parent of Winora, which manages the Haibike, Sinus
Posted in International
March 27, 2017
VANCOUVER, British Columbia (BRAIN) — Ventum, a high-end triathlon bike brand, is the latest bike company to join the Velofix Direct program. Velofix mobile repair operations will assembly and deliver Ventum bikes ordered online.
Posted in Industry News
March 27, 2017
VENTURA, Calif. (BRAIN) — Zeitbike is now the exclusive U.S. distributor of Full Windsor, a multi-tool brand from Leeds, U.K. Full Windsor had previously been distributed by several other U.S. distributors.
Posted in Industry News
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