BRAIN Staff

All articles by BRAIN Staff

February 1, 2017

NORTHVALE, N.J. (BRAIN) — G. Joannou Cycles has hired industry veteran Chris Budich to manage its U.S. business development for its Jamis and Nirve Bicycles brands.
In his new role, Budich will be responsible for managing the company's IBD network with an emphasis on developing and servicing U.S.

Posted in Industry News
February 1, 2017

PORTLAND, Ore. (BRAIN) — The online bike registry platform Project 529 has acquired the National Bike Registry and is integrating the two programs, which have nearly 400,000 bikes in their combined registries.

Posted in Industry News
February 1, 2017

GRAND JUNCTION, Colo. (BRAIN) — MRP's new Better Boost Adapter Kits allows riders to keep their existing 15x100mm front wheel with DT-Swiss hubs and upgrade to fit a new Boost 15x110mmm fork.

Posted in New Products
January 31, 2017
The application period for the fifth annual program is open until March 31.

BOULDER, Colo. (BRAIN) — The National Bicycle Dealers Association has launched its fifth annual America's Best Bike Shops program, and this year the association has made it easier to apply for the designation but in some ways also made it harder to earn it.

Posted in Retail News
January 31, 2017

FOUNTAIN VALLEY, Calif. (BRAIN) — Pedego Electric Bikes has expanded its warranty on its bikes and batteries to two years. The new policy is effective for all Pedego bikes sold beginning Jan. 1, 2017. 

Posted in Industry News
January 31, 2017

LOS ANGELES (BRAIN) — Organizers of the Amgen Tour of California on Tuesday announced the route of this year’s event.

Posted in Industry News
January 31, 2017

MONTEREY, Calif. (BRAIN) — Operators of the Sea Otter Classic have reached a 15-year agreement with Monterey County for use of the Laguna Seca Recreation Area for its annual event.

Posted in Industry News
January 31, 2017
Velofix Minnesota partners Paul Schoening (left) and Al Watts.

MINNEAPOLIS, Minn. (BRAIN) — The owners of VeloFix Minnesota, who eventually plan to operate Velofix vans throughout the state, will hold a grand opening party this Thursday in conjunction with a local Mercedes Sprinter dealership.

Posted in Industry News
January 30, 2017

WATERLOO, Wis. (BRAIN) — The Trek CXC Cup, held at the bike company's headquarters since 2013, will become a UCI World Cup event this year.

Posted in Industry News
January 30, 2017

SAUSALITO, Calif. (BRAIN) — True Communications, a PR and marketing firm with many bike and outdoor industry clients, has hired Meredith Obendorfer as a senior vice president.

Obendorfer has extensive experience in strategic communications and a personal passion for adventure sports.

Posted in Industry News

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