BRAIN Staff

All articles by BRAIN Staff

May 6, 2016

PORTLAND, Ore. (BRAIN) — All proceeds from the sale of a special edition Giro DND mountain bike glove will benefit Jim Brown, the director of the Rad Racing NW junior cycling team. A year ago, Brown was diagnosed with lung cancer.

Posted in New Products
May 6, 2016

SQUAMISH, British Columbia (BRAIN) — Experts from some major non-bike brands will speak about e-commerce, brand advocacy and other topics at the upcoming Whistler Bike 2016 conference, being held May 29-June 1.

Posted in Industry News
May 6, 2016

DETROIT (BRAIN) — Detroit Bikes will assemble 3,000 bikes at its Detroit factory for the bike share operator Motivate, the companies announced this week.

Posted in Industry News
May 6, 2016
Guettler (left) and DiStefano.

PORTLAND, Ore. (BRAIN) — River City Bicycles has hired industry veteran Chris DiStefano to handle marketing and public affairs. DiStefano has more than 20 years of experience in the bike industry, most recently as communications director for Rapha North America.

Posted in Retail News
May 6, 2016

SEATTLE (BRAIN) — MiiR has appointed JAM Collective as its PR agency of record. JAM Collective is a boutique agency specializing in public relations, social media and strategic partnerships.

Posted in Industry News
May 5, 2016

SAN MATEO, Calif. (BRAIN) — GoPro posted its second consecutive quarterly loss Thursday, but its share price rose in after-hours trading as the action camera maker's revenue for the first quarter exceeded analyst expectations.

Posted in Industry News
May 5, 2016

SQUAMISH, British Columbia (BRAIN) — Canadian apparel brand 7mesh has expanded its U.S. rep force with the addition of agencies in two key territories.

Posted in Industry News
May 5, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced new details and some new award categories for its third annual Interbike Awards Gala, set to return to the Mandalay Bay Convention Center during the Interbike International Expo this fall.

Posted in Industry News
May 5, 2016
The new Pro Peloton showroom.

BOULDER, Colo. (BRAIN) — It's been a busy spring for the owners of Boulder Cycle Sport and Pro Peloton. They have re-branded one of their BCS locations as Boulder Cycle Sport Outlet, where it will offer discounted products.

Posted in Retail News
May 4, 2016
Bike-related sales up 27 percent for the owner of Easton Cycling, Race Face and Marzocchi.

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corp. racked up sales of $80.2 million in the first quarter, an 18.3 percent increase over the previous year.

Posted in Industry News

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