BRAIN Staff
All articles by BRAIN Staff
April 7, 2016
TAICHUNG, Taiwan (BRAIN) — The organizers of Eurobike are working closely with Taichung Bike Week, a OEM event held each fall here.
Posted in International
April 7, 2016
OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Edler as the brand's new East Coast tech and sales rep.
Aaron was formerly service coordinator for a Virginia bicycle retail chain and prior to that, East Coast brand activator for Raleigh Bicycles/Lapierre Bicycles.
Posted in Industry News
April 7, 2016
Mobile repair franchise offers to assemble and deliver bikes ordered online.
VANCOUVER, British Columbia (BRAIN) — Mobile bike repair franchiser Velofix is offering to assemble and deliver new bikes that consumers order online. Velofix, which has nearly 50 franchise operators in North America, is looking to make agreements with brands in the markets where it has franchises.
Posted in Retail News
April 6, 2016
MADISON, Wis. (BRAIN) — Schwinn has launched a new line of children's bicycles to be sold at mass retail that have been redesigned to better fit young riders' body proportions and riding needs.
Posted in New Products
April 6, 2016
ANAHEIM, Calif. (BRAIN) — Box Components is recalling some BMX forks that were sold in the aftermarket last year and included on some 2016 model year bikes. The forks' steerer tubes can become loose in the fork.
The company has not received any reports of injuries as a result of the defect.
Posted in Recalls
April 6, 2016
DENVER (BRAIN) — Domahidy Designs has renamed itself Viral Bikes, after founder Steve Domahidy said he realized the original name for his young company was ... Just. Not. Gonna. Work.
Posted in Industry News
April 6, 2016
LAKE OSWEGO, Ore. (BRAIN) — Yakima has launched a new digital training program for its dealers, called Yakima Garage, that will provide retail training videos, product updates and company news.
Posted in Industry News
April 6, 2016
MERIDEN, Conn. (BRAIN) — The owner of sporting goods chains Eastern Mountain Sports and Sport Chalet is preparing to file for bankruptcy, according to a report from Bloomberg News.
Posted in Retail News
April 6, 2016
LIVINGSTON, Scotland (BRAIN) — Endura is now working with Scottish cycling legend, Graeme Obree, otherwise known as the "Flying Scotsman." Obree will officially act as brand ambassador, and will be involved as an "innovation catalyst" for the Scottish cycle apparel brand, the company said.
Posted in International
April 6, 2016
NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle USA has hired Chris Baer as its new account executive for Rhode Island, Connecticut, and Massachusetts. Baer previously was a sales rep in New England for Endura apparel, and also has experience in bicycle and ski retail.
Posted in Industry News
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