BRAIN Staff
All articles by BRAIN Staff
March 23, 2015
NEW YORK (BRAIN) — Selle San Marco is again a sponsor of the Campagnolo Gran Fondo New York and is offering a custom saddle to participants. The event, the fifth annual, will be held May 17.
The Italian saddle brand has agreed to a multi-year extension of the contract with GFNY.
Posted in Industry News
March 23, 2015
PHILADELPHIA (BRAIN) — David Chauner, a former racer, race organizer and cycling journalist, has penned his first novel, and it has a cycling theme. It's called High Road, Chasing the Yellow Jersey.
Posted in New Products
March 23, 2015
HELSINKI (BRAIN) — Amer Sports, the owner of Mavic and several other outdoor sports brands, has added to its ball sports division with the purchase of the Louisville Slugger brand.
Posted in Industry News
March 23, 2015
TORONTO (BRAIN) — KindHuman Bicycles has hired Samantha Richter as a sales specialist.
Posted in Industry News
March 20, 2015
MOAB, Utah (BRAIN) — Western Spirit Cycling, a long-standing bike tour company, will use Squirt Lube and Bio-Bike Wash on all its trips this season. The company said it was attracted to Squirt's 100 percent biodegradable formula in making the agreement.
Posted in Industry News
March 20, 2015
SAUSALITO, Calif. (BRAIN) — The German bike brand Bulls is coming into the U.S. market this spring, launching to consumers at next month's Sea Otter Classic. The brand has hired California-based OutsidePR as the public relations agency of record for Bulls Bike USA.
Posted in Industry News
March 20, 2015
Accessory brand confines sales to bike industry, revises MAP and ends consumer-direct sales.
SAN DIEGO, Calif. (BRAIN) — Accessories brand XLAB is pledging its allegiance to the IBD by enacting a "XLAB Loyalty Program." The company, which makes hydration, nutrition and repair storage products for bicycles said it will now sell only to authorized dealers and distributors in the bike industry.
Posted in Industry News
March 20, 2015
SACRAMENTO, Calif. (BRAIN) — New Mexico-based distributor Bicycle Technologies International is the new exclusive U.S. distributor of Rivet Cycle Works leather products.
Posted in Industry News
March 19, 2015
FREEHOLD, N.J. (BRAIN) — JET Roll is now shipping a second version of its original Jet (Just Enough Tools) road tool wrap, as well as a new mountain bike version of the roll.
Posted in New Products
March 19, 2015
MONTEREY, Calif. (BRAIN) — The Sea Otter Classic will literally show attendees how to get to a brand's booth, where the daily morning yoga sessions are and the closest route to the beer garden with a new smartphone app.
Posted in Industry News
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