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Competitive Cyclist: Strava signups were six-times expectations

Published April 21, 2015

PARK CITY, Utah (BRAIN) — After getting a response that was about six times expectations, Competitive Cyclist is having to "pause" its store credit program with Strava, which it launched earlier this month. 

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The program awarded $1 in store credit for each hour a consumer rode a bike, as tracked by Strava.com. The program was limited to $40 in store credit, which would expire at the end of the month following the ride.

On Tuesday, Competitive Cyclist emailed participants that the company was temporarily not accepting new registrants and would stop issuing new credits Tuesday.

A spokesman for the retailer told BRAIN in an email Tuesday that it is developing a new program, which will be announced May 19.

"As we began to see enrollment take off, we had to gut-check the current experience against the long-term vision we see for this program," said Jonathan Nielsen, the retailer's executive vice president of growth & product management.

Nielsen did not say if the program was being paused for technical reasons or the cost of the credits. "There were multiple factors that contributed to the program being paused," he said.

He said the "goal is to develop a program that is unique and provides a lot of value for participants."

The company said that it is honoring the credits earned by participants since the program launched April 7.

"If you have earned money, it's yours to keep and we encourage you to put it towards something great. Those credits will expire on May 31st at 11:59 pm MST," the letter to participants read.

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