BRAIN Staff
All articles by BRAIN Staff
July 23, 2014
TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand.
Posted in Industry News
July 23, 2014
MTB Hall of Famer Zapata Espinoza takes on new role overseeing all Hi-Torque bike titles.
VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.
Posted in Industry News
July 23, 2014
TAIPEI, Taiwan (BRAIN) — BioLogic's new Bike Mount WeatherCase is a bike-mountable, weatherproof smartphone case for commuting, rainy-day rides and workouts. It is available in three sizes to fit popular phones.
Posted in New Products
July 23, 2014
BOULDER, Colo. (BRAIN) — Sales of outdoor products picked up steam last month as outdoor footwear, apparel and hardgoods sales increased 6.8 percent to $1.18 billion in the five-week fiscal month of June, according to a report released by the Outdoor Industry Association.
Posted in Studies/Reports
July 23, 2014
BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.
The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.
Posted in Industry News
July 23, 2014
TAMPA, Fla. (BRAIN) — American Classic's road tubeless wheels have been added to Schwalbe's list of rims approved for use with its tubeless road tires.
Posted in Product/Tech
July 23, 2014
COMO, Italy (BRAIN) — Michelin and Northwave have worked together to create a new sole for Northwave mountain bike shoes, borrowing technology from Michelin's radial tires.
Posted in Product/Tech
July 23, 2014
MIDDLETON, Wis. (BRAIN) — Endurance House, a chain of franchised retail stores that serve triathletes, runners and other endurance athletes, is now constructing two new stores in Orlando, Florida. Endurance House has five locations that are open and five more in the works, including the two in Orlando.
Posted in Retail News
July 23, 2014
BOULDER, Colo. (BRAIN) — Stages Cycling is now working with the South African distributor Omnico, which will exclusively sell and distribute Stages Cycling products within Southern Africa (South Africa, Namibia and Botswana).
Posted in International
July 22, 2014
IRVINE, Calif. (BRAIN) — The Lebowsk-e, a 2015 model-year fat bike sporting a Bosch motor first peeked at OutDoor Demo last year, is guaranteed to grab dealers’ attention at Eurobike and Interbike 2014.
Posted in Product/Tech
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