BRAIN Staff

BOULDER, CO (BRAIN) — Challenge is introducing a new line of road tubular and clincher tires named for the famous white gravel roads of Tuscany, Italy, and the annual Eroica road race there.

MOBILE, AL (BRAIN) — Working with Giant USA’s merchandising team, Cadence 120 Bicycles recently underwent a remodel and celebrated its grand reopening as a Giant Partner Store.

WATERLOO, WI (BRAIN) — After years of managing its Trek University retail training program in-house, the bike maker has partnered with online training provider Sparc to a create more streamlined and accessible training platform for Trek retailers and their staff. 

SAN DIEGO, CA (BRAIN) — Sales and marketing executive Mike Ely is leaving NiteRider after 15 years with the company to lead Australian parts and accessories brand JetBlack Products’ expanded push into the U.S. market.