Racing & Sponsorship

Posted October 25, 2012

SAN CLEMENTE, CA (BRAIN) — Southern California race promoter Over the Hump Bike Race Series is offering limited license agreements to expand the event's brand to new territories.

Posted October 22, 2012

AIGLE, Switzerland (BRAIN) — The international cycling union UCI on Monday drove the final nail into Lance Armstrong's doping punishment, announcing that it would not appeal the U.S. Anti-Doping Agency's finding that Armstrong doped for much of his professional career.

Posted October 19, 2012

CHICAGO, IL (BRAIN) — SRAM Inc. on Thursday announced it was ending its relationship with Lance Armstrong, who used the company's components during his comeback to the sport in 2009 and 2010. SRAM also clarified that Armstrong no longer owned any share in the company.

Posted October 17, 2012
Trek, Giro, Nike, Anheuser Busch and Honey Stinger distance themselves from the banned racer, who stepped down from his foundation.

BEAVERTON, OR (BRAIN) — Lance Armstrong stepped down as chairman of the Livestrong Foundation on Wednesday, hours before several long-time sponsors severed ties with Armstrong, who has been slapped with a lifetime suspension from competition for doping.

Posted September 28, 2012
The Focus Ag2R team bike.

CARLSBAD, CA (BRAIN) — Focus Bicycles is returning to the WorldTour with a three-year agreement to sponsor France's Ag2r-La Mondiale team. The brand will be the technical sponsor of the team, which will ride a new Izalco Team SL model for the 2013 season.

Posted September 26, 2012

NUNSPEET, Netherlands (BRAIN) — Shimano, which already sponsors the BMC pro road racing team, will expand its relationship with BMC next year and take over sponsorship of its pro mountain biking team, the companies announced Wednesday.

Posted September 19, 2012
The story behind worlds silver medalist Taylor Phinney's Giro shoes

American road racing phenom Taylor Phinney won a silver medal in the time trial Wednesday wearing some unusual Giro shoes that the company, by coincidence, is introducing to U.S. retailers here at Interbike.

Posted September 11, 2012

SOLANA BEACH, CA (BRAIN) — Newcomer WD-40 BIKE, the bike product subsidiary of WD-40 Company, is using cyclocross racing to gets its name established among cyclists this year. 

Posted August 30, 2012

FRIEDRICHSHAFEN, Germany (BRAIN) — The team of 2012 Tour de France winner Bradley Wiggins will race in Rapha clothing next year, the team and clothing supplier announced Thursday.

As part of a four-year agreement, Rapha will also supply Team Sky with off-the-bike clothing, the company said.

Posted August 24, 2012

COLORADO SPRINGS, CO—Lance Armstrong’s lifetime ban from sport for doping may have relatively little affect on the retired athlete’s standings in the bike industry, as several of his longtime sponsors are continuing to support him and his foundation.

Posted August 20, 2012

AUSTIN, TX (BRAIN)A federal court in Texas has dismissed Lance Armstrong's lawsuit that challenged the U.S. Anti-doping Agency's jurisdiction in charging Armstrong with doping.

Posted August 12, 2012

The bikes used by Olympic medalists

LONDON, UK (BRAIN) Sunday August 12 2012 10:01 PM MT—There might be some names you don't recognize on the list of bikes used by Olympic medalists. Colombia, for example, won two Olympic medals aboard the country's GW bikes.

Pages

Subscribe to RSS - Racing & Sponsorship