Racing & Sponsorship

Posted November 29, 2012
Change Cycling Now looks to reform pro cycling and the UCI

LONDON, United Kingdom (BRAIN) — Tour de France hero Greg LeMond is the latest to join the self-described "global pressure group" Change Cycling Now, which is holding its first meeting and press conference in London this weekend. The group was formed after the Lance Armstrong doping scandal broke and is pushing for changes to professional cycling in general and at the the international cycling union UCI in particular.

Posted November 19, 2012

VANCOUVER, British Columbia (BRAIN) — Norco Bicycles has signed on a four-member enduro team that will compete in the burgeoning all-mountain race discipline aboard the Canadian brand’s new line of 650b, or 27.5-inch-wheeled, full-suspension bikes.

Posted November 19, 2012

COLORADO SPRINGS, CO (BRAIN) — USA Cycling has released its calendar of 2013 national championships events for road, mountain bike, track and BMX.

Posted November 16, 2012

ORANGE, CA (BRAIN) — Cannondale has entered into a partnership with Team Sho-Air Inc. to launch the Sho-Air/Cannondale North American mountain bike team, based out of Southern California.

Posted October 25, 2012

SAN CLEMENTE, CA (BRAIN) — Southern California race promoter Over the Hump Bike Race Series is offering limited license agreements to expand the event's brand to new territories.

Posted October 22, 2012

AIGLE, Switzerland (BRAIN) — The international cycling union UCI on Monday drove the final nail into Lance Armstrong's doping punishment, announcing that it would not appeal the U.S. Anti-Doping Agency's finding that Armstrong doped for much of his professional career.

Posted October 19, 2012

CHICAGO, IL (BRAIN) — SRAM Inc. on Thursday announced it was ending its relationship with Lance Armstrong, who used the company's components during his comeback to the sport in 2009 and 2010. SRAM also clarified that Armstrong no longer owned any share in the company.

Posted October 17, 2012
Trek, Giro, Nike, Anheuser Busch and Honey Stinger distance themselves from the banned racer, who stepped down from his foundation.

BEAVERTON, OR (BRAIN) — Lance Armstrong stepped down as chairman of the Livestrong Foundation on Wednesday, hours before several long-time sponsors severed ties with Armstrong, who has been slapped with a lifetime suspension from competition for doping.

Posted September 28, 2012
The Focus Ag2R team bike.

CARLSBAD, CA (BRAIN) — Focus Bicycles is returning to the WorldTour with a three-year agreement to sponsor France's Ag2r-La Mondiale team. The brand will be the technical sponsor of the team, which will ride a new Izalco Team SL model for the 2013 season.

Posted September 26, 2012

NUNSPEET, Netherlands (BRAIN) — Shimano, which already sponsors the BMC pro road racing team, will expand its relationship with BMC next year and take over sponsorship of its pro mountain biking team, the companies announced Wednesday.

Posted September 19, 2012
The story behind worlds silver medalist Taylor Phinney's Giro shoes

American road racing phenom Taylor Phinney won a silver medal in the time trial Wednesday wearing some unusual Giro shoes that the company, by coincidence, is introducing to U.S. retailers here at Interbike.

Posted September 11, 2012

SOLANA BEACH, CA (BRAIN) — Newcomer WD-40 BIKE, the bike product subsidiary of WD-40 Company, is using cyclocross racing to gets its name established among cyclists this year. 

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