Coronavirus

Posted March 16, 2020
UPDATES with Bay Area Shelter in Place announcement.
University Bikes' Michael Pope prepares to wipe down a service bike on Sunday. BRAIN Photo.

BOULDER, Colo. (BRAIN) — With increased concern over COVID-19 and news of national retail chains closures, bike retailers are reassessing their response.

Posted March 16, 2020

Tough Love in the time of coronavirus: when everything's on sale all the time, your MSRP isn't a price. It's a joke.

Posted March 16, 2020

Dear BRAIN reader,

With the cancelation of trade and cycling events across the globe due to the COVID-19 pandemic we wanted to provide an update to the BRAIN community about our plans for the coming weeks and months as it relates to our collective safety and our ongoing coverage.

Posted March 16, 2020
President and CEO Eric Artz said the outdoor retailer will reopen March 27.
Signs on the door of the REI in Boulder, Colorado, Monday morning.

KENT, Wash. (BRAIN) — REI Co-op announced Sunday night it will close its 162 retail stores nationwide beginning Monday because of the COVID-19 pandemic. Coop president and CEO Eric Artz announced the closures in an email.

The outdoor retailer will reopen March 27, he said.

Posted March 16, 2020
UPDATED with billboard images.
One of two Lamar Outdoor billboards James Moore will have to promote cycling.

HATTIESBURG, Miss. (BRAIN) — Much like the spread of COVID-19, psychological effects of social distancing only figure to get worse before they get better, according to James Moore.

Posted March 12, 2020
The worsening of COVID-19 has some shop owners in the hardest hit areas wondering what's next.

SYOSSET, N.Y. (BRAIN) — Italy shutting down all non-essential businesses this week in an attempt to slow the spread of COVID-19 got the attention of Howard Chung.

Chung, owner of The Bicycle Planet in Long Island, told BRAIN on Thursday about a customer he helped in the morning who is from Milan.

Posted March 12, 2020
Kitsbow Cycling Apparel held its Old Fort opening in December.

OLD FORT, N.C. (BRAIN) — A year ago, Kitsbow Cycling Apparel committed to a goal of eventually manufacturing all clothes domestically. To help achieve that, Kitsbow relocated from Petaluma, California, to Old Fort in December.

Posted March 11, 2020
Our PR friends plan virtual trade shows, regional media gatherings and other substitutes.
REVEAL will be streamed from Camp Navarro. Virtual canoeing not included.

SAN FRANCISCO (BRAIN) — With the Sea Otter Classic shifted from April to October, brands are coming up with new product launch plans. Among the more ambitious approaches: a live-streaming global media conference planned by ECHOS Communications.

Posted March 10, 2020

MONTEREY, Calif. (BRAIN) — The 2020 Sea Otter Classic will be held here the first weekend in October, organizers announced Tuesday. The event had originally been scheduled for April but was postponed due to COVID-19 concerns. 

Posted March 10, 2020

BALTIMORE (BRAIN) — The League of American Bicyclists has canceled its National Bike Summit, which had been scheduled for March 15-17, because of COVID-19 concerns.

Posted March 10, 2020

ASHEVILLE, N.C. (BRAIN) — The Peak Content Summit, a content marketing and strategy conference, is scheduled to start Wednesday despite the rash of industry show postponements because of the growing COVID-19 threat.

Posted March 9, 2020
Event set now for Aug. 7-9

BENTONVILLE, Ark. (BRAIN) — The Bentonville Bike Fest has been moved from May to August because of health concerns and travel restrictions created by COVID-19.

The three-day event was scheduled for May 1-3 and now will be held Aug. 7-9.

Posted March 9, 2020

KENT, Wash. (BRAIN) — REI President and CEO Eric Artz emailed co-op members Sunday night to share the actions the outdoor company has undertaken to protect customers and employees since the COVID-19 outbreak in the U.S.

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