Distributor news
SAN DIEGO (BRAIN) — Lake Cycling International BV will distribute its products directly in North America, ending its relationship with Stage Race Distribution from Toronto, Lake announced Monday.
VENTURA, Calif. (BRAIN) —New distributor Zeitbike has hired Dennis Ocondi as sales representative for the state of Washington.
CANTON, Mass. (BRAIN) — Kryptonite has signed on with Shimano Europe Bike Holding to distribute the brand’s bicycle security products in several European countries, including the Netherlands, Belgium, Luxembourg, France, Sweden, Denmark, Finland and Norway. Effective Sept.
VENTURA, Calif. (BRAIN) — A new distributor, Zeitbike, is being launched this week by Fritz Bohl, the former CEO of Abus North America. Zeitbike's dealer portal went live Monday.
DAYTON, Ohio (BRAIN) — System Cycle is now carrying and distributing Cult Crew BMX products.
HUNTINGTON BEACH, Calif. (BRAIN) — SDG Components is now being distributed by Western Power Sports as well as its existing U.S. bicycle distributors, BTI and QBP.
SANTA FE, N.M. (BRAIN) — Andrew Wright, the president and co-owner of the Santa Fe-based distributor Bicycle Technologies International, died Wednesday after colliding with another vehicle while commuting home from BTI, the company announced in a statement.
MIAMI (BRAIN) — J&B Importers is now distributing Prologo saddles. Prologo reps have been on the road with J&B outside salesmen to visit retailers since April's Sea Otter Classic.
LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.
ST. LAURENT, Quebec (BRAIN) — Bombtrack Bicycle Company of Cologne, Germany, has signed a multi-year distribution agreement for Canada with Outdoor Gear Canada.
Bombtrack is owned by We Make Things, a BMX supplier; OGC also distributes We Make Things' BMX products in Canada.
LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.
Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.
LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.
SURSEE, Switzerland (BRAIN) — As part of its distribution overhaul in North America, Swiss mountain bike protection and apparel brand iXS has named Live to Play Sports as its exclusive Canadian distributor effective Aug. 1. U.S.
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