Distributor news
RENO, Nev. (BRAIN) — SwiftCarbon, a China-based bike brand founded by former South African pro cyclist Mark Blewett, will soon begin distribution in the U.S. for the first time via Swift USA, LLC, based in Reno, Nevada.
TREVISO, Italy (BRAIN) — Sidi Sport s.r.l. is has signed Saddleback Ltd. as the exclusive distributor of its cycling products in the United Kingdom and Ireland effective Sept. 1.
SAN DIEGO (BRAIN) — KHS is now distributing the complete Maxima Racing Oils Bike line from both its distribution centers.
Maxima Racing Oils launched its commercial Bike line of lubricants, cleaners and other bike care products last summer after two decades as an OE supplier to bike suspension makers.
DALLAS (BRAIN) — Hans Johnsen Company, Wilson Bicycle Sales, and Downeast Bicycle Specialists are now shipping bikes from Reid Cycles, a British brand offering bikes that retail for between $280 and $535.

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has given its public-facing website a new look along with some additional features.

OKLAHOMA CITY (BRAIN) — National BMX Hall of Famer Mat Hoffman has founded Hoffman Distribution, which will begin shipping Hoffman Bikes products to dealers by Friday, June 19.
ZWOLLE, the Netherlands (BRAIN) — Dutch wheel manufacturer Fast Forward Wheels B.V. has named Radial Sports LLC its exclusive distributor for the U.S. market.
DALLAS (BRAIN) — Jeff Cavicchi has been named national sales manager for the Hans Johnsen Company and its two subsidiaries Downeast Bicycle Specialists and Wilson Bicycle Sales.

SANTA FE, N.M. (BRAIN) — BTI is now distributing Speedfil hydration systems, manufactured by Inviscid Design Partners.
BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products, which opened a Taiwan office called Q-Taiwan last year, is now working with its suppliers directly instead of through a trading company there.
LAKE FOREST, Calif. (BRAIN) – Torcano Industries is now distributing Cycle Group Inc.'s Promax and BOX Components brands.
CGI is a Southern California-based supplier of aftermarket bicycle components under the BOX and Promax brand names. CGI is led by U.S. Bicycling Hall of Famer Toby Henderson.