Events
LOS ANGELES, CA (BRAIN)—Tern Bicycles is showing support for the California Bike Summit and the relaunch of the California Bike Coalition.
SAN DIEGO, CA (BRAIN)—The Triathlon America Conference will again take place in San Diego early next year.
ST. PAUL, MN (BRAIN)—The Park Tool Tech Summit will be held in Atlanta and Minneapolis in 2012. These are two cities that are new to the Tech Summit Schedule.
KONA, HI (BRAIN)—Leading up to the Kona Ironman World Championships this weekend, Specialized invited some of its best triathlon dealers to attend the festivities surrounding the race, and enjoy the Hawaiian sun.
SAN JOSE, Costa Rica (BRAIN)—Shimano is expanding its neutral support program in Latin America by sponsoring the granddaddy of all adventure races: La Ruta de los Conquistadores.
LONGMONT, CO (BRAIN)—Clif Bar is the new title sponsor of CrossVegas, signing a multi-year deal.
As a result, the 5th annual international cyclocross race scheduled for Wednesday, Sept. 14 in Las Vegas following the first day of Interbike will be titled Clif Bar CrossVegas.
LAGUNA NIGUEL, CA (BRAIN)—DealerCamp’s final tallies showed that 648 retailers from 352 storefronts traveled to the Deer Valley Resort in Park City, Utah, to see and test 2012 products. That’s up compared to last year’s 220 retailers from 120 stores.
WATERLOO, WI (BRAIN)—Trek president John Burke had a simple message to retailers when it came to the changing retail landscape that exists in 2011.
“Great companies play offense,” said Burke, in reference to online sales competition, and what he calls “a definite trend that’s out there.”
NEWBURY PARK, CA (BRAIN)—“The line looks really solid—especially the new road stuff."
OGDEN, UT (BRAIN)—While much smaller than its annual Frostbike gathering at its Bloomington, Minnesota, distribution center, vendors who set up booths inside Quality Bicycle Products’ new Ogden warehouse yesterday said it offered a captive and high-quality audience.
DENVER, CO (BRAIN)—Primal Wear recently unveiled its new 8,800 square foot facility to the masses with an open house that drew cycling teams, advocacy groups and acquaintances.
IRVINE, CA (BRAIN)—As Felt Bicycles introduced its 2012 product offerings to the cycling media at its Irvine, California headquarters yesterday, the company looks to bring its racing and performance heritage to a wider audience with more options at better price points.
MORGAN HILL, CA (BRAIN)—More than 575 retailers from around the United States joined 170 international dealers at the 2012 Specialized Dealer Event in Monterey, California. It concluded over the weekend.
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