Events
SAN JUAN CAPISTRANO, CA (BRAIN) — Interbike will have a b-b-b-bad case of the blues this year as George Thorogood & the Destroyers headline the trade show’s industry party on Tuesday, Sept. 17, at the House of Blues inside new show venue Mandalay Bay.
ORANGE, CA (BRAIN) — Triathlon Business International announced that its annual conference will be earlier next year — January 26-28 — and move to Marina del Rey, California.
SRAM
SRAM took the wraps off its latest road product just days before Sea Otter began, but the component maker had plenty of new offerings to show on the off-road side of its business.
Three new wheelsets are added alongside the SRAM Rise line introduced last year.
MONTEREY, CA (BRAIN) — Retailers were awash in data Thursday as the second annual IBD Summit wound down with sessions on key performance metrics used by the National Bicycle Dealers Association’s Profitability Project and why the oft-neglected triathlon market is a valuable segment dealers shouldn’t ignore.
SAN FRANCISCO, CA (BRAIN) — RIDES, an extended service program for bike retailers, is sponsoring next week's Bicycle Leadership Conference and exhibiting at the Interbike IBD Summit.
SEATTLE, WA (BRAIN) — Washington state suppliers and cycling groups have banded together to launch the Cascadia Dirt Cup, a new enduro series whose proceeds will go toward local advocacy and trail upkeep.
WASHINGTON, D.C. (BRAIN)—Despite a shutdown of the federal government here ahead of an approaching snowstorm Wednesday, advocates attending the National Bike Summit this week took to Capitol Hill to meet with legislators and aides to improve safety for cyclists, among other goals.
WASHINGTON, DC (BRAIN) — A group of 20 leaders from the bike industry toured the nation's capital's new protected bike lanes on a trip hosted by Bikes Belong Foundation’s Green Lane Project on Monday.
AUSTIN, TX (BRAIN) — For the second year, Tern will provide a bike share service at the SXSW new media and music conferences in Austin, which are held March 8-17 this year.
This year Tern's bike share program is being sponsored by NBC’s Revolution TV show.
SECAUCUS, NJ (BRAIN) — Action Bicycle’s annual expo returns for its 15th edition this Sunday, March 3, with more than 50 vendors, including four first-time brands.
WASHINGTON, D.C. (BRAIN) — The League of American Bicyclists has added several big names to the list of speakers at its National Women's Bicycling Forum, to be held here March 4.
RANCHO PALOS VERDES, CA (BRAIN) — They came, they rode, they smiled.
“This is sooooo much fun,” enthused a writer for O, the Oprah magazine, as she returned from a spin on a new Electra electric bike.
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