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Update your BRAIN Directory listing

Published November 1, 2012

LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer & Industry News' staff is now working on its annual Industry Directory & Index.


The annual directory lists more than 1,700 companies and non-profit groups serving the industry's retailers. It is a separate publication included with the January issue.

This season's new directory features a general category index making it easier for dealers to find companies manufacturing or distributing specific products.

"For example, 'wheelsets' is a key category today," said Julie Kelly, the publication's manager. "We'll generally list independent wheel suppliers under that category making easy for dealers to find a specific company," she said.

However, now is the time to send in updated contact information to be included, Kelly said.

The following information should be sent to Julie Kelly at Bicycle Retailer:

  • Company name
  • Address
  • Inside sales number or 800 number
  • Main number
  • Fax number
  • Email sales contact
  • Company's URL

"I need that information by Nov. 26 to make sure it's included in the 2013 directory," Kelly said.

Ironically, demand for the printed directory has seldom been higher among dealers, said Marc Sani, the magazine's publisher.

"A lot of retailers are frustrated when trying to track down contact information on websites. '

"If you're a dealer, try to reach sales by going to a company's website; they seldom offer a direct route to sales, a frustrating and time consuming experience for dealers. It's even more critical for companies that sell dealer direct to have a complete listing in the directory, including an inside sales number," Sani added.

As in years past, every retailer in the U.S. and Canada will receive a directory free of charge with the January issue of the magazine. The directory comes in a standard magazine-size format that's quick and easy to use.

"Once again, we will deliver a useful product that dealers use and the directory is one of them," Sani said.

Topics associated with this article: BRAIN News

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