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BRAIN seeks updates for industry directory

Published November 1, 2013

LAGUNA HILLS, CA (BRAIN) — Bicycle Retailer & Industry News’ staff is now working on its annual Industry Directory. The annual Directory is the most complete industry list, with more than 1,900 companies and nonprofit groups serving the industry’s retailers.

This year’s Directory will feature a new dedicated section for distributors, including a list of their house brands and main product lines. This will be another useful resource for retailers who rely on distributors to consolidate orders of multiple brand-name products.

“Retailers rely on distributors to fill in products and place special orders. This distributor listing will be a valuable resource for retailers who need to know if their favorite distributor stocks a particular brand, and how best to reach them,” said Julie Kelly, the publication’s manager.

This season’s Directory will again feature a general category index, introduced last year. The index lists products by category, making it easier for dealers to find companies manufacturing or distributing specific products. “Retailers have praised this addition to the index, as it helps them find and research suppliers within a specific product category,” Kelly said. “Plus, this year we’ll add triathlon as a new category and break out electric bikes as its own main heading as well.”

As in years past, every retailer in the U.S. and Canada will receive a directory free of charge with the January issue of the magazine. It is a separate publication included with the January issue and comes in a standard magazine-size format that puts contact information right at retailers’ fingertips. 

Now is the time to send in updated contact information to be included in the 2014 Directory. Companies should submit their information on our online form by Nov. 22. If you have questions or problems with the form, contact Kelly at

Topics associated with this article: BRAIN News

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