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BRAIN partners with TBI to cover triathlon business

Published February 27, 2014

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News has partnered with industry association Triathlon Business International to launch Triathlon Retailer and Industry News, or TRAIN. The new publication will cover multisport business and product trends as well as supplier and retail news.

"Triathlon has grown into a distinct business with its own community, but no media entity is creating relevant business content to specifically serve the triathlon market," said Megan Tompkins, publisher of Bicycle Retailer and Industry News. "Building on BRAIN's editorial expertise and distribution capability, TRAIN will fill this information gap and serve as the newspaper of record for the triathlon market."

Bicycle Retailer's editorial staff will manage and produce the publication, which will be a standard magazine format. The first edition will mail as a supplement with BRAIN's May 1 issue, with two other editions to polybag with BRAIN's August 1 and November 1 issues.

The content will include a mix of statistics and research, retail and supplier profiles, features on best practices, one-on-one interviews with industry personalities, editorial columns and new product information.

The magazine, which will be supported through display advertising, will be available free to qualified industry subscribers along with BRAIN. TBI members will have the opportunity to access special advertising rates for the publication, and to make editorial submissions.

"The availability of timely and substantive business information for the sport of triathlon is definitely something that has been missing, and absolutely is needed," said TBI president Jack Caress. "TRAIN will follow the very successful editorial model created by BRAIN, and I have no doubt that the triathlon retailers, manufacturers, suppliers and others in the industry will find TRAIN as valuable as the cycling industry finds BRAIN."

More information about TRAIN, including a rate card and spec sheet, can be found on the TBI and the BRAIN websites.

Topics associated with this article: BRAIN News

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