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Felt test ride promotion includes Hawaii trip prize

Published April 4, 2014

IRVINE, Calif. (BRAIN) — Felt Bicycles is running its Ride to Hawaii sweepstakes through April 15 at all U.S. Felt dealerships. The promotion awards more than 550 prizes to consumers who test ride any Felt bike. The grand prize is a trip for two to Hawaii for the 2014 Kona Ironman World Championships. Other prizes include 10 Felt beach cruisers, 50 Felt kits (jersey and bib shorts), and 500 Felt T-shirts. 

The company said the promotion is designed to encourage potential new customers to visit their local Felt bike shop.

"For years we have promoted our 'Ride and Believe' message, and in this case we wanted to incent the consumer to experience our products in a way that directly involved our dealers. We thought the timing was right to drive consumers into our shops and help them get a great start to their spring selling season. Once we get consumers in their doors, we are confident our bikes will stand out and their performance will help dealers sell through at a time when they really need our support," said John Georger, Felt's national sales manager.

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