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YT Industries launches consumer-direct sales in North America, Oceania

Published January 30, 2015
YT Industries' Capra CF Comp 2 enduro model

FORCHHEIM, Germany (BRAIN) — German consumer-direct mountain bike brand YT Industries has expanded sales to the U.S., Canada, New Zealand and Australia.

Freeride star Cameron Zink, who also owns grip brand Sensus, and his brother Howie will oversee YT’s distribution in the U.S. and Canada, while New Zealand rider Solon Payne will handle Oceania.

“YT Industries builds bikes for bikers, hence it was vital for us to find partners in these markets who represent that and are dedicated bikers themselves,” said Markus Flossmann, founder and director of YT Industries.

YT has launched a new U.S. website showcasing the company’s range of enduro, downhill and dirt jump models.


Topics associated with this article: Omnichannel

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