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Strider institutes new MAP policy

Published February 6, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports International has announced a new pricing policy effective March 15. All Strider bikes, parts and accessories need to comply with MAP.

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The company said it will not allow discounts to the MAP price for online sellers.

"This will reduce the smart phone showrooming and price matching that currently undermines brick-and-mortar margins," the company stated.

However, the company said brick-and-mortar stores may occasionally discount Strider Bikes (no more than 20 percent off MAP) when advertising certain in-store promotions such as an Open House or Customer Appreciation Day.

The discount applies only to bikes not parts and accessories and only to in-store purchases. It cannot be carried across to a dealer's e-commerce site, the company said.

Topics associated with this article: MAP

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