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Strider institutes new MAP policy

Published February 6, 2015

RAPID CITY, S.D. (BRAIN) — Strider Sports International has announced a new pricing policy effective March 15. All Strider bikes, parts and accessories need to comply with MAP.


The company said it will not allow discounts to the MAP price for online sellers.

"This will reduce the smart phone showrooming and price matching that currently undermines brick-and-mortar margins," the company stated.

However, the company said brick-and-mortar stores may occasionally discount Strider Bikes (no more than 20 percent off MAP) when advertising certain in-store promotions such as an Open House or Customer Appreciation Day.

The discount applies only to bikes not parts and accessories and only to in-store purchases. It cannot be carried across to a dealer's e-commerce site, the company said.

Topics associated with this article: MAP

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