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Knight Composites hires Kenny Roberts as sales manager

Published September 22, 2017

BEND, Ore. (BRAIN) — Knight Composites has hired industry veteran Kenny Roberts as its sales manager for the U.S., Mexico, Central and South America.


Roberts comes to Knight with extensive experience in the industry as a sales rep for companies including Fox Racing, Intense and Marzocchi in the Rocky Mountains for 10 years. He later took a U.S. sales and marketing role for DT Swiss in 2004. In 2011 he reintroduced Syntace components and the SQlab Ergonomic Saddle line in the U.S..

"I'm super excited to be working with the incredibly experienced team at Knight Composites here in Bend," said Roberts. "My passion for working with the best quality products in the bicycle industry led me to their doorstep and I'm looking forward to charging forward with the brand in the future."

Knight's CEO, Beverly Lucas, who recently spent a year in her native U.K. to develop the company's European strategy, said "I'm super excited to essentially start back at the Bend office with Kenny on board. We have a bit of a laugh here around the 'veteran' component of our key staff, but we are committed to hiring the people who understand the needs of our dealers the best, and with that comes the need for experience with IBD's with an equal understanding of how the industry is changing and how that affects them. Kenny and I will work closely together to ensure Knight is the first brand consumers think of for ultimate performance, and the first for dealers to think of for an astute understanding of the challenges facing them in today's crowded market."

Roberts will be contacting IBD's with a new proposal for IBD sales over the next few weeks, and can be contacted at or 303-818-1328.


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