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ACT Lab names SOAR Communications its PR agency of record

Published November 9, 2017

LONG BEACH, Calif. (BRAIN) — ACT Lab, an independent third-party accredited laboratory that conducts safety and compliance testing for consumer products, has retained SOAR Communications of Salt Lake City to manage its public relations, media relations, and corporate communications.

SOAR Communications is a full-service public relations firm, with a special focus on the sports and outdoor recreation channels, two of ACT Lab's key areas of expertise.

Michael Baker, head of ACT Lab's global sales and marketing, said, "We're happy to have SOAR on board. Our staff has doubled since we expanded to our Long Beach facility three years ago and opened our newest lab last year in Taichung, Taiwan. The increased focus on product quality and development, and the ever-changing global regulatory landscape have helped push demand for our services."

Among other tasks, SOAR will produce ACT Lab's e-newsletter, a summary of consumer safety standards that helps manufacturers and suppliers stay apprised of how global safety regulations affect them. 

SOAR's president, Chip Smith, said, "ACT Lab is a world-class product and chemical testing facility that provides critical services for consumers. Many of us in the industry don't realize what a huge role they have ensuring the safety of the products we buy and use. SOAR is going to help tell ACT Lab's story."

SOAR's current and past clients include Bergans of Norway, Bike Utah, Focus Bicycles USA, Haibike, IZIP, Interbike, Kalkhoff, Kinetic Trainers, Nordica, Outdoor Retailer, Popticals, RockyMounts, SealSkinz, TravelChair, and Trips for Kids.

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