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Pioneer Cycle Sports moves to Torrance

Published December 26, 2017

TORRANCE, Calif. (BRAIN) — Pioneer's Cycle Sports Division has completed the move to a new facility in Torrance, California, that used to be occupied by Toyota before the automaker moved to Texas. Pioneer Electronics entered the bike business nearly four years ago with power meters, and the company has since added a sales rep force and tech reps.

Russ Johnston, who heads the cycle sports business, said the company is up 34 percent in the number of bike dealers who stock its products, and sales are 140 percent over last year. This growth comes despite stiff competition in the power meter category, with 19 different manufacturers battling it out, he said.

Pioneer built a new production site for its power meter kits at the new facility, and Johnston said Pioneer is close to launching online registration of product, which will enable it to offer free shipping to customers as well as automate communication.

Pioneer's new office is located at: 2050 W. 190th Street, Suite 100, Torrance, CA 90504.

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