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Reid Cycles now available in Canada, through Step 4 Distributing

Published January 5, 2018

LETHBRIDGE, Alberta (BRAIN) — Reid Cycles has entered the Canadian market, with sales through Step 4 Distributing in Alberta. 


Reid's international account manager, Troy Kniveton, said, "Canada has been on our radar as a prime market for us to enter for a little while. This is due to the huge potential it has for a brand such as Reid and also based on the success of the Reid brand in the U.S. This is even more apparent with the fact that we have already been getting lots of online enquiries and high web traffic from Canada despite previously not being available there. Reid has come a long way in recent years and this is even more apparent when we are able to get well-established distributors such as Step 4 Distributing Inc looking to partner with us. This is the first time that Step 4 Distributing Inc have looked to expand into the adult bike market and that is even more rewarding that they saw the value in Reid."

Tom Leavitt, the president of Step 4 Distributing, said, "Reid makes great bikes that people love to ride and offers a complete range to suit every type of rider. We are looking forward to showcasing Reid at the Calgary Bike Show later this month and are excited to see the growth of this new brand in Canada."

Step 4 Distributing will have Reid stock available within the next week. More information is available by emailing or visiting

Topics associated with this article: Distributor news

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