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Rolf Prima expands East Coast outside sales team

Published January 22, 2018

EUGENE, Ore. (BRAIN) — As part of an expansion of its outside dealer sales rep force, Rolf Prima wheels has hired Jonathan Perez to represent the brand in Florida and Michael Murphy to cover the mid-Atlantic region. Murphy will cover Maryland, Delaware, Virginia, Pennsylvania and Washington, D.C.


"We want to work as closely as we can with the dealers who have been supporting us and it is important to us that we are partnered with people who have strong experience with their needs," Rolf Prima's Brooke Stehley said. "We've been building wheels in Oregon for over 15 years, and to add team members who bring similar deep knowledge of the industry will be a big asset to us and our dealers as we all navigate the changing landscape."

Rolf Prima will attend this year's CABDA expo, the North American Handmade Bicycle Show, Sea Otter Classic, Interbike and the Philadelphia Bike Expo.

Murphy can be reached at, and Perez at

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