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Clif Bar steps up sponsorship of CampoVelo culinary/cycling benefit

Published January 24, 2018

ST. HELENA, Calif. (BRAIN) — Clif Bar has signed on title sponsor for the second annual CampoVelo, a three-day event and fundraiser this spring in Northern California's Napa Valley wine country blending cycling, cuisine, wine and wellness.

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Benefiting nonprofits including the Napa Valley Community Foundation Fund for Disaster Relief, the Napa Valley Vine Trail, Chefs Cycle for No Kid Hungry, and World Bicycle Relief, CampoVelo will be hosted by celebrity chef and former pro 24-hour mountain bike racer Chris Cosentino and produced by Ride Napa Valley.

"Increasing our partnership to title sponsor of CampoVelo has an extra special significance this year. Napa Valley needs continued support as the community rebuilds from the wildfires, and at Clif Bar & Co. we want people to know that the valley is still one of the most incredible places in the world for food, wine and outdoor adventures," said Gary Erickson, founder and co-chief visionary officer (CVO of Clif Bar & Co. "My wife and co-CVO Kit and I call Napa Valley our home, and along with Chris Cosentino we can't wait to welcome CampoVelo guests into our community."

Cosentino and 20 featured guests — chefs, winemakers and pro cyclists, among others — plus the Clif Pro Team women's mountain bike squad and the Clif Bar Cycling men's road and criterium team will lead attendees through the weekend in activities designed to support and promote CampoVelo's local, national and global beneficiaries. Each morning, featured guests will accompany the participants on mountain bike, road bike and e-bike rides throughout Napa Valley. After the rides, Cosentino and friends will lead product demos, hold workshops and prepare five-star evening dinners.

"Anyone who knows me, knows my passion for food, family, cycling and fun," Cosentino said. "Last year I was able to share those passions with our guests over the CampoVelo weekend. We have a killer weekend planned for 2018 with more of my chef, athlete and winemaking friends joining the festivities."

CampoVelo will be held April 27-29. For more information, including a list of featured guests from the culinary and cycling worlds, visit the CampoVelo website.

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