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Tailwind Nutrition expands distribution to Canada

Published June 7, 2018

DURANGO, Colo. (BRAIN) — Colorado-based sports drink manufacturer Tailwind Nutrition has appointed Podium Imports to be the exclusive Canadian distributor of Tailwind's Endurance Fuel throughout Canada.

Previously, Canadian customers have had to buy from Tailwind directly or from retailers who incur steep customs and shipping costs to get the product delivered to them.

"The demand for Tailwind in the Canadian market has been clear for some time now," Tailwind Nutrition co-founder Jenny Vierling said. "Customers have been asking for it, so we're thrilled to finally make it available more broadly through retailers. We're also excited to offload the shipping and customs hassle for Canadian customers and retailers."

She said Podium Imports, a distributor of quality cycling, running, fitness and nutrition products to independent retailers across Canada, was a natural fit for Tailwind. 

"I am very excited to be adding this brand to Podium," Podium owner Brian McCoy said. "The organic roots of the company are much like ours, and there is plainly a demand in the Canadian market for Tailwind. It was actually several of our dealers that identified Tailwind as a brand they would like local access to, so the existing demand tells me a lot about the future success of Tailwind in Canada."

Tailwind's Endurance Fuel, in both caffeinated and non-caffeinated flavors, will be available throughout Canada in 30- and 50-serving bags, as well as single-serving sachets. Canadian dealers interested in ordering can contact Podium Imports at 250-493-1144 or

Topics associated with this article: Distributor news

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