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Zwift acquires footpod company

Published June 25, 2018

LONG BEACH, Calif. (BRAIN) — Zwift, the indoor cycling and running platform, has acquired the commercial rights to manufacture and distribute footpods previously manufactured under the Milestone Sports brand.

As part of the deal, Zwift have secured the core team responsible for the design and engineering of the legacy Milestone product, including ex-Milestone CEO Jason Kaplan, chief technical officer Meir Machlin and vice presiden of business development Tzach Goren. Zwift said it intends to start producing new pods "imminently."

By clipping a footpod to their shoes, runners can communicate speed and cadence to the Zwift platform. The footpods also provide outdoor runners with metrics such as foot strike and rate of impact along with run distance and duration.

"This is an important step for us as we move into the running space," said Eric Min, Zwift's co-founder and CEO. "We at Zwift aim to help more people to exercise more often than they may have done before, by bringing more entertainment and social connectivity to the convenience of indoor training. We are determined, as much as ever before, to continue work with existing footpod and treadmill manufacturers to help us achieve this goal by providing customers the best possible experiences to suit their individual training needs."

Zwift officially launched running on Zwift in February as a free-access product.

Topics associated with this article: Mergers & Acquisitions

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