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Cannondale marketing team adds three new hires

Published August 10, 2018

WILTON, Conn. (BRAIN) — Dorel Sports has added to the Cannondale marketing staff, bringing in Nick Larsen as Cannondale's global creative director, Dennis Kim as global marketing director and Katie McManus as senior manager of North American marketing.


"The Cannondale brand is focused on innovation and performance leadership that delivers a great cycling experience to our riders," said Brian Immel, Cycling Sports Group's vice president of global marketing. "Nick brings his unique design aesthetic and experience in creating and building progressive cycling brands while Dennis has significant experience building marketing strategy for performance brands. Together Nick and Dennis will bring a fresh creative energy to the Cannondale brand."

Larsen has a degree in industrial design and more than 20 years in the cycling industry. Previously he worked for CSG's Fabric and Charge brands. As he assumes leadership of the Cannondale creative team, Jeremiah Boobar, currently CSG's director of suspension, parts and accessories, will take the helm of the Fabric and Charge businesses and continue to lead suspension and component development for Cannondale.

Kim joins Cannondale from the Sugoi and Sombrio cycling apparel brands, which CSG has sold to Louis Garneau. There, he was responsible for global product development and marketing before being promoted to general manager. He has extensive experience in digital marketing, brand strategy and retail merchandising in the fashion and sporting goods industries, with marketing leadership roles with the Vancouver Canucks, Aritzia and the Canadian Olympic Committee. An avid cyclist, he was also named to the board of directors for Cycling Canada in September 2017.

Since joining CSG in 2012, McManus has progressed through a variety of roles in the North America marketing team, rising from her original role in events management to more recently overseeing advertising, social media, and promotions for the region. 

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