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Interbike announces schedule for Electric Theatre e-bike educational track

Published August 15, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has announced the schedule for the 2018 edition of its Electric Theatre, which includes e-bike education sessions offered each day during the trade show. The Electric Theatre's presenting sponsor is Bosch.

Electric Theatre events will take place in Hall 3 of the Reno-Sparks Convention Center and will include 16 sessions over three days. 

"The Electric Theatre delivers powerful content about what is arguably the bike industry's biggest development of our time," said Justin Gottlieb, vice president and group show director for Interbike. "BPSA data shows sales of e-bikes for the first six months of 2018 are up by 83 percent in units and 78 percent in dollars from the same period in 2017 — after nearly doubling between 2016 and 2017. The relevance of this category to IBDs and consumers continues to skyrocket, and Interbike is the place to see new product, learn from the experts, and stay on top of the trends — all under one roof."

Claudia Wasko, the general manager of Bosch eBike Systems Americas, echoed Gottlieb's comments, saying, "Whether you're a veteran e-bike-only retailer or brand-new to the category, the Electric Theatre content we curated together with Interbike has something for all retailers in North America to grow your e-bike business in the coming year."

A selection of presenters, moderators, and topics of the 2018 Electric Theatre includes:

  • Chris Cherry, University of Tennessee: "The Latest Electrifying Research on e-bikes and their Health and Transportation Impacts"
  • Morgan Lommele, PeopleForBikes: "Electric Mountain Bikes: New Resources Answering "Where Can I Ride?"
  • Sam Gong, Los Angeles Police Department: "Law Enforcement with e-bikes — The Los Angeles Police Department Experience"
  • Nicole Zinn, Rocket Electric E-Bike Shop: "Capturing Rental Business With Events Happening In Your Area"

Electric Theatre sessions are free for registered Interbike attendees and scheduled at the top of the hour from 11 a.m.-4 p.m. on Tuesday, Sept. 18 and Wednesday, Sept. 19, and from 11 a.m.-2 p.m. on Thursday, Sept. 20. The detailed Electric Theatre schedule is available on the Interbike website at


Topics associated with this article: Retailer education, Electric bike, Interbike

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