You are here

American Media acquires Adventure Sports Network, including Bike magazine

Published February 2, 2019

NEW YORK (BRAIN) — American Media, LLC, best known as publisher of National Enquirer, Us Weekly and Men's Journal, has acquired the media assets comprising TEN: Publishing's Adventure Sports Network (ASN). The American Media Active Lifestyle Group will now include adventure and sports brands including Bike, Powder, Surfer, the Transworld titles, and Snowboarder. The acquisition also includes management of the Dew Tour event series.

Advertisement

"The opportunity to merge the incredible ASN brands with our recent acquisition of Men's Journal establishes a significant digital network and underscores American Media's commitment to diversifying our brand offerings and revenue streams," said American Media Chairman and CEO David J. Pecker in a press release. "I am confident that under the management of the Men's Journal leadership, the addition of ASN's incredible digital and social scale will be important factors in our continued growth and success."

"ASN's brands — focused on deep passion and engagement from their readership — are an extraordinary compliment to Men's Journal," said Men's Journal's Chief Content Officer, Greg Emmanuel. "Our audience places a premium on high-quality, compelling content, and the new brands will help to further establish us as the ultimate destination for sports and adventure content."

Kevin Mullan, the president of TEN: Publishing, said, "We are excited for ASN to now be part of the American Media platform. TEN: Publishing looks forward to continuing to provide our audience with the highest-quality content as we focus our resources across our leading automotive titles."

American Media's titles include Us Weekly, Star, OK!, In Touch, Life & Style, Closer, Men's Journal, Muscle & Fitness, Mr. Olympia Contest, National Enquirer and other celebrity and teen titles. American Media also manages 11 different digital sites including Usmagazine.com, OKmagazine.com, RadarOnline.com, Intouchweekly.com, Lifeandstylemag.com, Closerweekly.com, MensJournal.com, MuscleandFitness.com and other digital and social properties. American Media's magazines have a combined total circulation of 5.7+ million and reach approximately 49.4 million men and women each month. American Media's digital properties reach approximately 65 million unique visitors monthly.

 

Topics associated with this article: Mergers & Acquisitions, Media/Publishing

Join the Conversation