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Moto engineer Erik Buell launches new e-bike and electric motorcycle brand, Fuell

Published March 4, 2019

NEW YORK (BRAIN) — Erik Buell, one of the best known names in motorcycle technology, is launching a new brand that will offer an e-bike and electric motorcycle as its first products. 

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The new company, Fuell, was launched Monday with events in New York and Paris. The company said it will begin taking preorders for both bikes in April and will deliver its Fluid e-bike model later this year. The Flow electric motorcycle will have first deliveries in early 2021, the company said.

Buell, a former Harley-Davidson engineer, founded Buell Motorcycle Company in 1983. It merged with Harley-Davidson in 1993 and Harley produced Buell-branded motorcycles until 2009. Buell also worked with Schwinn in the 1990s to develop full-suspension mountain bikes.

Buell's partners in Fuell are Frederic Vasseur, a French motorsport engineer and team manager, and François-Xavier Terny, a French enrepreneur and investor. 

The Fuell Fluid e-bike is said to have a 125-mile range with two removable batteries. It uses a carbon belt drive with an internal-gear hub. It will be offered as a pedelec model with a maximum speed of 20 mph, or as an S-pedelec, with a maximum speed of 28 mph. Retail pricing will start at $3,295.

Fuell said it will release more details of the upcoming products this month and next. 

Topics associated with this article: Electric bike

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